COMMISSIONER STRATEGIC REVIEW MAY 31, 2019

NATIONAL COMMISSIONER ELLIE MORRISON NATIONAL COMMISSIONER

NATIONAL COMMISSIONER SERVICE TEAM CHAIR LARRY CHASE NATIONAL COMMISSIONER SERVICE TEAM CHAIR

LOOKING FORWARD Expand Use of Simple & Unified Approach to Unit Service Address Critical Needs Increase trained, engaged unit commissioners Improve support of starting, sustaining, and growing units Increase technology awareness Improve support of unit leaders Increase team bench strength and diversity Expand Use of Simple & Unified Approach to Unit Service Assess – Plan - Act Enable focus on our mission, vision. Strengthen relationships & communication to improve unit service Align objectives Increase commissioner resources Address Critical Needs Increase trained, engaged commissioners Improve support of starting, sustaining, and growing units Increase technology awareness Improve support of unit leaders Increase team bench strength and diversity

SCOUTING MAGIC

MARKETING & COMMUNICATIONS CHAIR MIKE MOEGENBURG MARKETING & COMMUNICATIONS CHAIR

MARKETING & COMMUNICATIONS OPPORTUNITIES Develop and Implement a Marketing & Communication Plan for 2019 - 2020 Continue to Develop a Diverse Team Adding Additional Skills Improve Communication Through Understanding Commissioners’ Needs and Preferences Implement New Communication Tools and Techniques Based on Improved Understanding Develop and Implement a Marketing & Communication Plan for 2019 – 2020 Update and implement the 2019/2020 social medial calendar Update the 2019.2020 marketing email schedule Implement these communication plans Continue to Develop a Diverse Team Adding Additional Skills Graphic design Photography/video Others Improve Communication Through Understanding Commissioners’ Needs and Preferences Research tools and techniques to gain knowledge regarding commissioner communication [started] Joined Sheboygan Communication task force Team member added with a strategic communication background Determine commissioner communication needs and preferred communication channels Overall preferred channels Does preferred channel change for specific types of information? Implement New Communication Tools and Techniques Based on Improved Understanding Identify and implement a new communication tool or channel Optimize the mix of options of content and channel to improve communications Create additional promotional resources

RECRUITMENT & RETENTION CHAIR KEVIN BAKER RECRUITMENT & RETENTION CHAIR

RECRUITMENT & RETENTION OPPORTUNITIES Continue to Develop & Promulgate Consistent Messaging on Commissioner Recruiting Build a Team to Support that Effort Build Relationships Continue to Develop Process and Steps Needed to Write an Effective Recruiting Plan Update Commissioner Website Content on Recruiting, Engagement & Retention Continue to Develop & Promulgate Consistent Messaging on Commissioner Recruiting Consistent messaging is critical to giving focus to our mission by recruiting and engaging more unit serving commissioners. Emphasize “New Breed” dynamics. Same book – same page. Vision: Every member of the BSA has a great Scouting experience. Train – the – Trainer model means selecting the right people to serve as trainers Create feedback loops Measure and monitor for continuous improvement Utilize scheduled conferences & colleges Build relationships Continue to Develop Process and Steps Needed to Write an Effective Recruiting Plan Process and steps to write an effective recruiting plan Why we do what we do Ways to do it the way we do Impact on the BSA to do or not to do what we do. Back to “vision” Update Commissioner Website Content on Recruiting, Engagement & Retention Commissioner website Recruitment – Retention overdue for an update Need for current information relevant to our national conversation regarding building our base of unit serving commissioners. Commissioner Recruitment Initiative

STARTING & SUSTAINING UNITS CHAIR SUE SIMMONS STARTING & SUSTAINING UNITS CHAIR

STARTING & SUSTAINING UNITS OPPORTUNITIES Revise the Unit Performance Guide Strengthen our Approach to Starting New Units Charter Partner Engagement Partner with Professionals & Membership Teams Develop the District Service Plan Concept Revise the Unit Performance Guide Engage the team that has been established to develop a more user friendly model Increase usage of the Unit Performance Guide by volunteers and professionals through training Strengthen our approach to Starting New Units Increase use of the Unit Performance Guide by volunteers and professionals Build and expand the connections with the Relationship Team and the Organizing Team Increase awareness and use of collaborative detailed unit health assessment and unit service plan Develop the District Unit Service Plan Establish a pilot program Document and communicate processes for the District Service Plan Build consensus for broader implementation

CRAIG MARTIN EXPLORING CHAIR

EXPLORING OPPORTUNITIES Increase Awareness and Familiarity Update and Expand Resources Clarify Roles and Responsibilities Recruit, Recruit, Recruit Increase Awareness and Familiarity Of Exploring similarities with and differences from Cub Scouting/Scouts BSA/Venturing/Sea Scouts Of similarities with and differences from serving Exploring posts and clubs and serving packs, troops, crews, and ships Update and Expand Resources Include Exploring in commissioner reference and training materials Increase access of commissioners to Exploring reference materials Increase access of Exploring service team members to Unit Service reference and training materials Clarify Roles and Responsibilities Document and communicate processes for commissioners to serve Exploring posts and clubs Document and communicate processes for Exploring service team members to serve packs, troops, crews, and ships Recruit, Recruit, Recruit Enable recruiting of volunteers to provide service to packs, troops, crews, ships, posts, and clubs

JOHN CHERRY DEVELOPMENT CHAIR

DEVELOPMENT OPPORTUNITIES Build a Diverse Team to Support Work Build Relationships Plan and Ensure Delivery of Effective National Conferences Impact Sessions Weeklong Conferences New Initiatives Build a Diverse Team to Support Work We will continue to grow our diverse team to deliver excellent Impact Sessions and weeklong national conference. Plus we will expand our team of subject matter experts to address several new initiatives SME Team Faculty for 4 Impact Sessions Faculty for 6-7 National Conferences Maintain Relationships We will continue to build and expand relationships across relevant parts of the organization to ensure that Unit Service development needs are addressed. With professionals and Staff - ScoutingU, Philmont Training Center, Florida Sea Base, Bechtel Summit Reserve With Volunteers – ScoutingU, Safe Scouting Champions, Awards and Recognition Plan and Ensure Delivery of effective National Conferences Impact Sessions - Have been well received...we're going to continue our commitment to deliver at least 4 each year (one per region/no repeat of location year to year/gradual introduction of new topics). We believe they offer an opportunity to deliver focused training closer to volunteers and develop our training bench strength) August 2019 – Applying Technology in Unit Service. Indianapolis, IN. Central Region October 2019 – Delivering a Great Commissioners College. Houston, TX. Southern Region November 2019 – Recruiting and Engaging Commissioners. Philadelphia, PA. NE Region 4 sessions in 2020. One per Region National Conferences – We are going to continue our commitment to deliver meaningful weeklong conferences at National venue. We believe that these experiences are of great value to those able to attend. 1 at Florida Sea Base in January 2020 6 - 7 at PTC in June 2020 Revisit conferences at SBR in 2020 New Initiatives We are going to focus on a number of new initiatives over the next year. We will do this to ensure that commissioners have the most current information available and to ensure that updates can be done on a timely basis. Implement rolling curriculum updates for Basic and CCS Implement feedback loop for national curriculum for Basic and CCS Evaluate additional development content Evaluate additional delivery methods

DISCUSSION

COMMISSIONER STRATEGIC REVIEW THANK YOU!