Connecting With Our Stakeholders A Strategy For Communications and Engagement Tracy Holmes, Comms /Engagement Lead Mike Frazer, Board Lay Member Paul Vose, Board Lay Member The Cancer Alliance is part of West Yorkshire and Harrogate Health and Care Partnership - www.canceralliance.wyhpartnership.co.uk Twitter: @WYHpartnership or @profseanduffy

Communications and Engagement Strategy Board approval November 2016 Key to delivery of business objectives ‘Wrapping services around our people’ Publicly available via website Seen as exemplar by other Alliances Much remains relevant – ambitions, principles, core messages

Drivers For Review Maturity of the Cancer Alliance Ensure fitness for purpose 18 mths on Take stock of progress/gap analysis NHS Long Term Plan Changes in Alliance infrastructure and work programme Ensure optimum use of resources focused on priorities Fine-tune messaging Reality check on channels

Where The Strategy Fits…. NHS England national network of Cancer Alliance comms/engagement Northern Alliance collaboration WYH Health and Care Partnership – system leader for cancer Supporting our partners with cancer comms and engagement *Messaging *Campaigns *Practical help *Endorsement

Progress - Communications Establishing comms as integral to the business, not an ‘add on’ Establishing WYH CA ‘brand’ and identity – we are all the Alliance, part of Health/Care Partnership Establishing PMO as ‘hub’ for all things cancer, system leaders Strong comms to support effective engagement Board Briefing to support cascade of key messages to staff across WYH Online/digital comms – website, Twitter, Facebook, Instagram Alliance Matters – full/tailored versions

Progress - Communications Case studies to support workstreams eg symptom awareness, screening, Video production Positioning through vlogs/blogs/media Strengthened links with national charities – mutual support, endorsement In support of specific projects/activity eg targeted lung health checks, bursary scheme, personalised support project in Bradford

Personalised Care – Bradford Partners: Cancer Support Yorkshire, Bradford Teaching Hospitals, WYH Cancer Alliance, Bradford and District CCGs, funding from Macmillan Cancer Support…….. Agreed messaging and approach by all partners Patient information Media releases Marketing materials Project photography Patient stories Primary care engagement Attendance at events eg NHS England personalised care Production of video - WYH Health and Care Partnership ‘making a difference’ case study

Review/Action: Comms Including: Reflect NHS LTP priorities ie rapid diagnostic centres, targeted lung health checks, personalised care, screening ‘Internal’ communications across a larger PMO workforce Overhaul of Cancer Alliance website Improve analytics for digital activity – activity versus impact More media as Alliance matures – celebrating success and innovation Photolibrary

Progress: Patient/Public Engagement Appointment of Lay Members to Cancer Alliance Board – wider reach into patient forums and communities Patient Experience Group: - Expert advice and oversight - Patient panel ‘co-opted’ members, lived experience - Cancer Outcomes Assessment Framework - Breast Cancer Now Service Pledge

Progress: Patient/Public Engagement Community/Patient Panel: National exemplar – good practice Run by Healthwatch Wakefield Supporting Alliance workstreams Around 30 members Clear brief to be representative across geography, age, gender, tumour type, etc.

Panel Member Age Range Male Female 25 - 29 1 40 - 44 3 44 - 49 2 50 - 54 55 - 59 60 – 65 65+ 4 Unspecified

Progress: Patient/Public Engagement Community/Patient Panel: Bi monthly meetings USP – supporting Alliance workstreams ‘Top Tips’ guide for PMO team Engagement in projects eg cancer care reviews, palliative care, risk stratified follow-up Co-production eg optimal pathways Bringing lived experience to service development eg improvement collaborative July 2019 Long Term Plan engagement

Progress: Patient/Public Engagement Specific engagement around CYP/Teenage and Young Adults – collaboration as early adopters of service specific specification Working with Teenage Cancer Trust, Bone Cancer Research Trust (large % of young patients) Support for related Health and Care Partnership workstreams eg unpaid carers Political engagement through existing structures eg Health and Wellbeing Boards, Joint Health Overview/Scrutiny Developing patient networks and stories Working with lay members to identify other opportunities…..

Connecting With Local Communities Mike Frazer, Lay Member Pilot: Bradford Patient Network   Every GP surgery contractually obliged to have a Patient Participation Group Patient Network - over 70 GP surgeries represented, plus social media links into wider local populations Cancer Focused Event – Cancer Alliance, Bradford Districts CCG, Cancer Research UK Stands from Prostate Cancer UK, Cancer Support Yorkshire, Pennine Breast Screening 66 attendees across two sessions

Connecting With Local Communities Mike Frazer, Lay Member Pilot: Bradford Patient Network   Opportunity to focus on critical issues of local interest, in context of partnership working within the Alliance, ie….. ‘Shockingly’ low uptake of cancer screening in Bradford City Now looking at how community and faith leaders can be further involved in tackling the issue alongside health/care partners Strong positive feedback from attendees

Connecting The Cancer Community Paul Vose, Lay Member Strong links with the Yorkshire Cancer Patient Forum New role - National Patient and Public Voices Forum Connecting national, regional and local networks Shared experience and learning

Review/Action: Engagement Including: Learn from what does/doesn’t work People affected by cancer WANT to share/engage Opportunity to influence – involvement and co-production, not just information sharing Don’t neglect face to face at community level in favour of digital engagement Roll-out of PPG pilot? Commission formal review of patient panel Involve patients in strategy review Seldom heard groups, other ways of reaching people Revised draft strategy back to Board July 2019

Twitter: @WYHpartnership or @profseanduffy The Board is: Asked to note and comment on progress and achievements to date Invited to seek further clarity or information, where needed Advise on any perceived gaps or weaknesses to be addressed in strategy review Agree to consider revised strategy in July 2019 The Cancer Alliance is part of West Yorkshire and Harrogate Health and Care Partnership - www.canceralliance.wyhpartnership.co.uk Twitter: @WYHpartnership or @profseanduffy