BOOTCAMP SOCIAL INNOVATION ACCELERATOR TO CREATE LASTING CHANGE POWERED BY SANTANDER TO CREATE LASTING CHANGE

WEB DESIGN & USER EXPERIENCE

Chief Strategist, LaGrande Marketing Shawn Leamon Chief Strategist, LaGrande Marketing

OVERVIEW OF TOPICS AND OBJECTIVES How to manage your online presence to: Attract donors Serve your constituents, and   Raise awareness in the community

4 S’S OF A PERFECT WEBSITE Your website is the most important digital asset you own. It needs to function perfectly on 4 measures: Simplicity Security  Speed Searchability

SIMPLICITY Call-to-Action Mobile-Friendly

PRETTY GOOD

NEEDS IMPROVEMENT

THE MOBILE TEST Does your website look good on the phone: http://mobiletest.me/iphone_5_emulator

SECURITY: SSL CERTIFICATE

SECURE

NOT SECURE

SPEED A slow website loses prospective donors Speed is essential to your cause – whether it is getting donors or reaching your audience Test your website: https://testmysite.thinkwithgoogle.com/intl/en-us https://developers.google.com/speed/pagespeed/insights/

SLOW-ISH

SEARCHABILITY Can people find what they are looking for on your site? Search Engine Optimization: What keywords are important to you? Where do you show up in your search results? Do you have a profile on the key websites? Google My Business, Facebook, Yelp, etc. Do you have a blog?

SOLID EXAMPLE

NEED IMPROVEMENT

QUESTIONS?