Technology Trends and Perspectives, 2010 Tom Lehman Lehman Associates, LLC Lehman Reports ASAE Annual Conference August, 2011

Lehman Associates, LLC Associations and Supplier Companies Strategy consulting for technology and marketing Customer Satisfaction, Market & Member Research The Lehman Reports industry research series Founded 1992, recent move to Alexandria, VA

AMS Use and Satisfaction AMS International: CA, AU, UK 2010 Association Technology Study 2011 Fundraising Software 2011

Technology Adoption Most frequently mentioned: eLearning, LMS Social media Mobile Meeting registration Lehman Reports Technology Study, 2011 (preliminary)

A Few Hot Topics

Mobile and Handheld High growth for mobile Internet One-third of associations offer a mobile app and / or a mobile web ($1M+) Q: Mobile web versus apps A: Yes Knowledge of members is critical Branding issues, association positioning

Broadband and Mobile 25% of smartphone users mostly go online using their phone, not a computer One-third of whom do not have broadband at home

Communications and Marketing Integration Social Media / Networking Mobile

Video – the new standard? ASAE members say it is their preferred way to receive information 71% of online users, 28% on any given day, access video sharing sites (Pew, 2011) Clear trends in news, training, help files Use cuts across the digital divide but challenges remain for key segments

Is this the Future for Meetings?

Simple Media Choice

Add the communications media chart Presentation by John Niles, Global Telematics, at Transportation Research Board (TRB) Annual Meeting, Washington, DC, January 23, Relationship Quality in the Context of Computer- Mediated Communication, A social constructionist approach, Jens O. Meissner Not even this simple

Media Choice is Complex Beyond task type and complexity Timing, sequence Existing prior relationships Individual versus group interactions Individual versus location interaction Demographics Distance factors

Future Meetings Technology adoption –Redistribution of best match of method and task, of technology and function –A few disruptive technologies Maximize the unique benefits of face- to-face, networking alone isnt enough Hybrid models of online and in-person events will increase use of both

Thanks Tom Lehman Lehman Associates, LLC / Lehman Reports Alexandria, VA