Remedia.Lab: revitalize regional media

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Presentation transcript:

Remedia.Lab: revitalize regional media in the digital age Pedro Jerónimo João Carlos Correia Anabela Gradim

University of Beira Interior LabCom.IFP @ Covilhã #Ciencia2019 @ Lisboa

16 researchers and PhD students João Carlos Correia, PhD Head researcher (1st) Anabela Gradim, PhD Head researcher (2nd) 16 researchers and PhD students (communication & journalism, sociology, arts, management, computer engineering) #Ciencia2019 @ Lisboa

Observatory Laboratory Incubator Diagnosing the current situation of the regional media industry in dimensions such as the labor conditions and the socioprofessional characterization Laboratory Promoting experimental strategies in cooperation with industry and associations, in order to improve new practices and strategies Incubator To incubate new projects of regional media with an innovative profile, using information and communication technologies #Ciencia2019 @ Lisboa

#Ciencia2019 @ Lisboa

Results (just a snack) #Ciencia2019 @ Lisboa

Journalists Provenience (n=91) #Ciencia2019 @ Lisboa

Gender, Age & Education (n=91) #Ciencia2019 @ Lisboa

Genres where is necessary to innovate (n=91) #Ciencia2019 @ Lisboa

Innovations more adapted to the journalistic gender (n=91) Multimedia content (48%) Data visualization tools (49%) Narrative tools (43%) Interactive tools (33%) #Ciencia2019 @ Lisboa

Areas that need innovation to attract new audiences (n=91) #Ciencia2019 @ Lisboa

Approuch preferred to attract new audiences (n=91) #Ciencia2019 @ Lisboa

Approuch preferred to create audience loyalty (n=91) #Ciencia2019 @ Lisboa

Observatory Laboratory Incubator Diagnosing the current situation of the regional media industry in dimensions such as the labor conditions and the socioprofessional characterization Laboratory Promoting experimental strategies in cooperation with industry and associations, in order to improve new practices and strategies Incubator To incubate new projects of regional media with an innovative profile, using information and communication technologies #Ciencia2019 @ Lisboa

Thank You! www.labcom-ifp.ubi.pt/remedialab Pedro Jerónimo pj@ubi.pt