Emerging Future REMEA Sales Meeting 2011 – Turkey

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Emerging Future REMEA Sales Meeting 2011 – Turkey Princess Noura Bint Abdulrahman University, Saudi Arabia Eric Pelliser

Picture this … The largest female-only university in the world Products from International, USA, Coalesse, Turnstone, Details, Nurture, and Steelcase Wood 4.2 Million USD 40,000 students 100+ suppliers involved

Princess Noura University Who was involved? Princess Noura University

Globally Integrated Enterprise in Action Laure Chede France Oger International France Steelcase France Wood, A&D Finance & Logistics Perkins & Will Chicago, USA Saudi Oger + Bin Laden KSA Steelcase ME Riyadh & Dubai Perkins & Will + Dar Al Handasa Lebanon Steelcase NA Coalesse Finance & Logistics Steelcase Teams A&D Firms Contractors Client

Why did we succeed? A solid account plan Identifying the decision making process and influencers Leveraging Steelcase Global Resources An outstanding ‘Can do attitude’ team spirit Implication of Steelcase management and dealer principal at the highest level Special thanks to Asier, Paulo, Amir, Peggah and Betty for their active support and involvement in this project .