Bus 411 DAY 15

Agenda Assignment 5 Due March 20 Mid term Exam Posted SWOT, SPACE, BCG and QSPM Matrices for Google Mid term Exam Posted Due March 24 20 Short essays How to present a case study Tony Case Study One Apple Computer Team work if time allows

Case Study Teams Team 1 Team 2 Karen Geneice Lee James Takefumi Matt Darius Danielle

Timeline (tentative) March 24 April 17 March 27 April 21 March 31 Midterm due Team work (no class) March 27 Team Work (no class) March 31 Team 1 Case 19 Jet Blue April 3 Team 2 Case 20 AirTran April 7 Tony Case 27 Kroger April 10 Team 1 Case 26 Best Buy April 14 Team 2 Case 28 Home Depot April 17 Tony Case 23 Harrah’s April 21 Team 1 Case 24 Royal Caribbean Cruises April 24 Team 2 Case 25 Web Reservations International April 28 Team 1 Case 21 USA truck May 1 Team 2 Case 22 Yellow Roadway Corp. Take home final assigned May 6 @ 10AM In-class final May 9 by 3 PM Take home final

Strategy management The real key to effective strategic management is to accept the premise that the planning process is more important than the written plan, that he manager is continuously planning and does stop planning when the written plan is finished. The written plan is only a snapshot as of the moment it is approved. If the manger is not planning on a continuous basis --- planning, measuring, and revising – the written plan can become obsolete the day it is finished. This obsolescence becomes more of a certainty as the increasingly rapid rate of change makes the business environment more uncertain. --- Dale McConkey

What is a case study? Describes a firms situation at some point in time Most of these case studies are 2005 ( a couple of 2004’s) Analysis must reflect the correct time period You have the benefit of hindsight Contains mostly fact with some opinion Puts the reader on the scene Allows learning by doing

Preparing Cases Analysis Need for Practicality Cases are incomplete Make reasonable assumptions and DOCUMENT your assumptions Need for Justification Support your decisions Need for Realism Be realistic Need for Specificity What, why, when, how, where and who Business people (and business professors) dislike generalities and vagueness Need for Originality Be original…there is no perfect answer If it were that easy everyone could do it! Need to Contribute teamwork

Class Discussion Read the case Conduct Research Take notes SWOT Analysis Make recommendations Conduct Research The better you are at research the easier the analysis goes Prepare PowerPoint and presentation Get ready for Cross-Examination Peers Everyone should read all the cases! Instructor

Some question you should be able to answer What are the firm most important external opportunities and threats? Strengths ands weakness? How would you describe their financial condition? What are the existing strategies and objectives? Who are the competitors and what are their strategies? What objectives and strategies do you recommend? Explain your reasoning How does this differ from what they are doing? How do implement the recommendations? What problems do you foresee in implementation? How will you evaluate progress towards your recommendations?

Steps in Preparing Identify Mission, Vision, Objectives, Strategies Develop New Vision and Mission Most are poor Identify external opportunities and threats CPM EFE Identify internal strengths and weaknesses IFE Financial ratios Analyze SWOT Matrix SPACE BCG IE matrix Grand Strategy Matrix QSPM Give advantage and disadvantages of alternative strategies Recommend Strategies and long range objectives Show cost Specify how strategies are to be implemented and what results to expect Recommend specific annual objectives (goal) and polices Recommend procedures for evaluation Be Original – Take chances Remember business rewards risk taking Be ready for Cross-examination

Making the presentation Organize with PowerPoints and graphics Give overview Inform the audience if it is a team presentation Who does what http://www.youtube.com/watch?v=Rp8dugDbf4w Control your voice Manage Body language Do not read your notes or the power points-be fluid Use lots of visuals Be enthusiastic! Answer questions at the end

Case study Scenario You are a team of consultants presenting a Strategic plan to the board of directors of the company. You need to convince that board that you know what you are doing Whatever you recommend should be the preferred course of action for the company in question for the next 3 years Expect tough questions…be ready with answers Don’t propose something that has already been tried unless you know that it was a implementation problem and not a strategic one Don’t BS.. you will get exposed

Tips for success Page 368 - 370 Content tips Process tips http://www.strategyclub.com/ Use S&P Industry survey Process tips Divide the work Cover all bases Attempt to uncover flaws in your analysis

Research Tips Your best resources are the UMFK Digital Databases Business and company resource center Business source premier Newspapers (proquest) Value Line research center Wall Street Journal Academic Search Premier Census gateway Econlite Fed in print Other resources http://www.sec.gov/edgar.shtml http://finance.yahoo.com/ http://money.cnn.com/ http://moneycentral.msn.com/home.asp Investor relations web site of the company http://www.isc.hbs.edu/ Bad resources Web searches Friends and colleagues Tonyg.umfk.maine.edu

Case Presentation Analysis Company: Date: Presenting Team Members: Place comments after each rating. Ratings (circle the appropriate numbers). CONTENT Poor Below Average Above Superior 1. Mission and Vision Statement 1 2 3 4 5 2. Thoroughness, accuracy, and depth of external analysis 3. Thoroughness, accuracy, and depth of internal analysis 4. Identification and evaluation of alternative strategies using matrices 5. Quality, quantity, feasibility, and relevance of recommendations 6. Justification and support for recommendations DELIVERY 1. Organization of presentation 2. Professionalism of presentation 3. Use of visuals and color 4. Communication skills of team 5. Use of time (40 min presentation) 6. Handling of questions (up to 10 minutes) OVERALL EVALUATION: Numeric Score = 40 + (Avg * 12)

Peer Review for Case studies In rating yourself and your team members, use a one- to five-point scale, where 5 = superior, 4 = above average, 3 = average, 2 = below average, and 1 = really weak. Add the scores to obtain a total score for yourself and the other group members. Put any comments you like on the bottom or back of this page. Fold this sheet when you complete the ratings below. If you receive a poor rating on this evaluation, your final case average will be lowered one letter grade. A superior rating may add points to the final case average. Put your name and your team members’ names in the spaces provided, one name at the top of each column. Names: Ratings: On time for all group meetings: Helped keep the group cohesive: Number of useful ideas contributed: Quantity of work done: Quality of work done: + Add Total Scores Here: