Monroe’s Motivated Sequence

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Presentation transcript:

Monroe’s Motivated Sequence

Monroe’s Motivated Sequence I. ATTENTION STEP: Get the attention or your audience. This can be done with a detailed story, shocking example, dramatic statistic, quote, etc. This is part or your introduction (in addition to stating your thesis, giving a preview of your main points, mentioning your credibility, and telling your audience why the topic is of concern to them). II. NEED STEP: Show the problem exists, that it is a significant problem, and that it won't go away by itself. Document your statements with statistics, examples, etc. III. SATISFACTION STEP: Offer solutions for the problem you have shown exists in the Need Step. These are solutions that the government or society as a whole can implement. You must satisfy the need.

Monroe’s Motivated Sequence IV. VISUALIZATION STEP: Tell us what will happen if we don't do something about the problem. Be graphic. V. ACTION STEP: Offer alternatives to your audience that they can do personally to help solve the problem you have shown exists. Again, be very specific and very realistic. VI. CONCLUSION: Motivate us to get out and do something! Wrap up loose ends by giving a review of points and restating your thesis, and then conclude the speech.