Pragmatic Framework™ STRATEGY EXECUTION MARKET FOCUS BUSINESS PLANNING

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Presentation transcript:

Pragmatic Framework™ STRATEGY EXECUTION MARKET FOCUS BUSINESS PLANNING Positioning Marketing Plan Market Problems Market Definition Pricing Buyer Experience Revenue Growth Win/Loss Analysis Distribution Strategy Buy, Build or Partner Buyer Personas Revenue Retention Distinctive Competencies Product Portfolio Product Profitability User Personas Launch STRATEGY MARKET FOCUS BUSINESS PLANNING PROGRAMS ENABLEMENT SUPPORT EXECUTION Competitive Landscape Product Roadmap Innovation Requirements Awareness Sales Alignment Programs Asset Assessment Use Scenarios Nurturing Content Operations Stakeholder Communications Advocacy Sales Tools Events Measurement Channel Training Channels ©1993-2019 Pragmatic Institute, LLC™ 1812

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