Understanding the Behaviors and Preferences of U.S. Public Library Users PRESENTED BY Barbara A. Genco Manager, Special Projects Library Journal.

Slides:

Advertisements

Similar presentations

Jack Jedwab Association for Canadian Studies September 27 th, 2008 Canadian Post Olympic Survey.

Advertisements

Mexicos Image Abroad : The Vision of our Foreign Partners March 4, 2011 Company: Apple Vacations Presenter: Eugene Rybicki.

Mobile Media Observations, Data & Trends February 2011 Jennifer Manning The Nielsen Company Manager, Client Services

Metropolitan Life Insurance Company 200 Park Avenue, New York, NY L (exp0711) Overview Mexico India Australia U.K. Study Methodology Overview.

The Library as Discovery Zone: More Lessons from LJs Public Library Patron Research PRESENTED BY Meredith Schwartz News Editor Library Journal.

1 Changing Profile of Household Sector Credit and Deposits in Indian Banking System -Deepak Mathur November 30, 2010.

Online Book Club Promoting reading for all ages in Washoe County Stacy Gonzales Washoe County Leadership Academy 2008 Fall Session.

Re-tailoring Interlibrary Loan Workflows After Being Outfitted with IDS Search Carrie Marten Resource Sharing Librarian Purchase College Library-SUNY

The Author Brand Opportunity

Digital differences New data and trends Kathryn Zickuhr, Research Specialist Pew Research Centers Internet & American Life Project American Library Association.

23 RD NOVEMBER 2012 Audiences for opera in Ireland All data ROI TGI 2012 (c) Kantar Media Ltd.

Tablet ownership and behaviour 1 Results from YouGov survey conducted 28 th – 31 st December 2012.

EBOOKS Current events in library provision Colin Sinclair, Library Content Manager.

Our search for 3-D Data in a Flat Statistical World.

ACE Marketing Research AAA Member Poll 2011 Spring Break Travel and Entertainment AAA Texas March 2011.

Results from a Mobile Finance Survey. 2 2 Second survey sponsored by CheckFree with fieldwork in April 2008; First survey completed in March ,007.

DEMOGRAPHICS 44% Young Families 14% Older Families 3% Sydney/30% Melbourne/20% Brisbane 58% White Collar 24% Blue Collar 79% are Main Grocery Buyers Average.

Gameology Games and Digital Goods Spending Behavior Report July 2011.

E-preferred Profiled Standing Orders (PSO’s) QUT Library Trial (June-December 2013) Brendan Sinnamon V723, Level 7, V Block, Gardens Point Campus 3138.

Basis and Price Formation. Basis Basis is the difference between a cash price at a specific location and the price of a particular futures contract. The.

ATTITUDES & ACTIVITIES Cultured & responsible – This group has spent time in the last 12 months visiting Live theatre, the art gallery, museums and church.

Name of presenter(s) or subtitle Canadian Netizens February 2004.

The Role of Print in an Electronic World Graham Plant Executive General Manager PMP Digital & Pacific Micromarketing.

1 ENTERTAINMENT TONIGHT! A GUIDE TO REACHING ENTERTAINMENT AUDIENCES ON MICROSOFT ADVERTISING Source: 1) (Source: eMarketer, Nov 2011) 2) Source: Nielsen.

September 2011 | Opportunities in the Real Estate Market A vertical focus for approaching new clients September Research by InfoTrends 2011.

1 The U.S. Market and New Digital Buying and Reading Behaviors The U.S. Market and New Digital Buying and Reading Behaviors Angela Bole Deputy Executive.

Research into the usage of mobile amongst students in HE and FE sectors - An insight into the changing behaviour of young people towards mobile The Mobile.

Media Channel Study Media Channel Study - 1 Contents Main Objectives2 Survey Method3 Media Channels Studied4 Executive Summary5 Detailed Findings6.

1 Young people and newsbrands. There are 14.5 million 18-34s in the UK…

National Consumer Agency Market Research Findings: Online Discount Sites July 2012 Research Conducted by.

Multi-Channel Retailing. Multi-channel Retailing in 2005, U.S. online consumers will spend in excess of $632 billion (US$) in offline channels as a direct.

E-Commerce: The Revolution Chapter 1 Electronic Commerce Course BADM 561, Dr. Cara Peters.

V.2010 | © OverDrive, Inc | Page 1 v | © OverDrive, Inc | Page 1v | © OverDrive, Inc | Page 1 Learn how to browse,

Introduction to UPCat This project is funded (in part) with a Library Services and Technology grant from the Institute of Museum and Library Services administered.

Maryland Higher Education’s Research Gateway. Educating Maryland’s Workforce Maryland Higher Education’s Research Gateway Through cooperation and leveraged.

Public library users response to e-books and e-audio Dr Bob Pymm School of Information Studies.

Oil & Gas Journal Subscriber Profile Conducted by: Noll Research Ltd.

Serving the User: Discovery & Lending with e-Book Devices Susan Gibbons Director, Digital Library Initiatives University of Rochester

Market and industry analysis

EBook and Audiobook Administration using EBSCOadmin Tutorial support.ebsco.com.

Maria Savova, The Claremont Colleges Terese Heidenwolf, Lafayette College Kevin Butterfield, University of Richmond CNI Spring meeting – April 1, 2014.

Public libraries in the digital age Kathryn Zickuhr and Mary Madden Pew Internet & American Life Project Presented to: Chief Officers of State Library.

Rise of E-Reading  Pew Internet and American Life,

Impact of Open Source Library Automation System on Public Library Users Barbara Albee Hsin-liang Chen SLIS, Indiana University.

Digital Entertainment on Campus: The Ruckus Approach Michael Bebel CEO, Ruckus Network, Inc.

What is Commerce? “Seller” “Buyer” Transaction Basic Computer Concepts

The Power and Relevance of Libraries Takeaways from Pew Internet research Lee Rainie Director Pew Research Center’s Internet & American Life.

Ebook Summit Wednesday 24 th September UK book sales market 2013 The invoiced value of all UK book sales was £3.389m in Digital sales accounted.

ALA PRESENTS: What can libraries learn from new user (and non-user!) e-reading data from the Pew Internet Project? Library October 4, 2012 Larra.

Technical Services: Economic Lens of Philippine Libraries Presented by Lourdes T. David at the seminar on “Superior Practices and World Widening Services.

Finding eBooks in the Library’s Online Catalog. From the opening search page in the Online Catalog: Limit by ‘Ebook (downloadable)’ Click on Go!

Rich Foley - Executive Vice President Academic & Public Markets Helen Wilbur - Vice President Consortia Sales & Marketing Digital ArchivesResearch CollectionseBooks.

Jessica Chew Matthew Dupree Shelby Westbrook Chrissy Zirpolo.

The Growing Library eBook Culture Amy Pawlowski Cleveland Public Library.

Laura Ramos, ILL & Document Delivery Assistant George Mason University (VGM) July 12, th Annual VIVA Interlibrary Loan Community Forum (Sweet Briar.

1 Future Delivery of Library and Information Services in North Yorkshire Easingwold Public Meeting 8 February 2011 Julie Blaisdale – Assistant Director,

Public library users response to e-books and e-audio Dr Bob Pymm School of Information Studies Charles Sturt University, Australia.

Maria Savova Collection Development and Special Projects Librarian.

HOT TOPIC: ARE E-BOOKS THE FUTURE: July 23, 2012 American Association of Law Libraries 2012 Marshall Breeding Independent Consult, Author, Founder and.

What Does Electronic ILL Mean to You? Cherié L. Weible Acting Head of Central Access Services Associate Professor of Library Administration.

©2001 Kauffman Center for Entrepreneurial LeadershipPLANNING AND GROWING A BUSINESS VENTURE™ ™ Art of Market Research 17.1 © 2004 Ewing Marion Kauffman.

Internet Marketing Profile of Internet users. Marketing functions on the Internet. E-commerce. Internet design issues Chapter Overview.

Growing your business with mail Royal Mail Wholesale’s ‘Incentive for Growth Scheme’

NU LIBRARY TEAM REPORT Contents Organizational Work Collection Development Electronic Resources Library Catalog Digitization Reference Services.

Let the Patron Drive: Purchase on Demand of E-books Jonathan Nabe Andrea Imre Southern Illinois University Carbondale NASIG, June 4, 2010.

Impact Of Online Advertising On Consumer Behaviour By Thatipalli Sagar 10cqcma108 Under The Guidance Of Dr. Maruthi Ram. R.

Ebook Central Home page

Library Research Skills Tutorial

Miami-Dade County Public School student experience in Destiny/Axis 360

Presentation transcript:

Understanding the Behaviors and Preferences of U.S. Public Library Users PRESENTED BY Barbara A. Genco Manager, Special Projects Library Journal

9,046 U.S. public libraries* 16,698 public library buildings* 169 million public library users (69% of U.S. population)** 2011 Book expenditures = $983 million*** 82% currently offer ebooks**** 2011 Ebook expenditures = $72 million**** American Library Association Bill & Melinda Gates Foundation US Impact Public Library Study Library Journal Annual Book Buying Survey conducted in December, 2011 Library Journal Survey of Ebook Penetration & Use in U.S. Public Libraries, 2011 Size of U.S. Public Library Market * ** *** ****

Sponsored by: Patron Profiles Brought to you by:

National trending survey of library consumers PubTrack Consumer Panel 2,000+ library users per fielding Powered by MarketTools Quarterly online research reports, each with unique focus About Patron Profiles

Customers who visit the library at least weekly Meet the P ower P atron

Customers who visit the library at least weekly Source = Patron Profiles % female

Meet the P ower P atron Customers who visit the library at least weekly Source = Patron Profiles % female Average age = 48

Meet the P ower P atron Customers who visit the library at least weekly Source = Patron Profiles % female Average age = 48 Average income = $61K

Meet the P ower P atron Customers who visit the library at least weekly Source = Patron Profiles % female Average age = 48 Average income = $61K 62% with a college degree or higher

Meet the P ower P atron 61% female Customers who visit the library at least weekly Average age = 48 Average income = $61K 62% with a college degree or higher 39% with kids under 18 Source = Patron Profiles 2011

What They Do at the Library All users Power Patrons Borrow books & media46%65% Browse shelves for books & media37%59% Search online catalog for books & media23%40% Place holds on print books & media23%43% Source = Patron Profiles 2012

All users Power Patrons Borrow books & media46%65% Browse shelves for books & media37%59% Search online catalog for books & media23%40% Place holds on print books & media23%43% What They Do at the Library Discovery Source = Patron Profiles 2012

Clear Link Between Borrowing & Buying Use the library to discover new writers or try out new genres Purchased books by an author whose works were previously borrowed from the library Purchased specific book previously borrowed from the library All UsersPower Patrons Source = Patron Profiles 2012

Library Patrons=Book Buyers Annual Book Consumption Books Read26.7 Books Purchased10.6 Books Borrowed from Library17.3 Means. Base = all library users. Source = Patron Profiles 2011.

What about Ebooks? What formats do library patrons use to read books?

Patrons Consume Across Formats Print BookEbookAudiobook on CD Audiobook (digital download) Base = all library users. Source = Patron Profiles 2012.

Patrons Consume Across Formats Print BookEbookAudiobook on CD Audiobook (digital download) Do you read across multiple formats? Base = all library users. Source = Patron Profiles Yes 34% No 66%

Ebook Users Read More Allusers EbookUsers # books read per year2730 Source = Patron Profiles 2011

Use the library to discover new writers or try out new genres Purchased books by an author whose works were previously borrowed from the library Purchased specific book previously borrowed from the library All UsersPower PatronsEbook Users Source = Patron Profiles Borrowing Influences Book Purchasing Behavior

The Untapped Ebook Market In 2011, public libraries carried an average of 4,000 ebooks. Source: LJ survey of Ebook Penetration & Use in U.S. Public Libraries, 2011

Patrons Want More All users Ebook users Would like more ebooks available at their public library 34%75% Source: Patron Profiles 2011

The Fiction of Friction

Takeaways Library channel has money to spend

Takeaways Library channel has money to spend Libraries = Ubiquitous delivery system

Takeaways Library channel has money to spend Libraries = Ubiquitous delivery system Discovery Zone for readers

Takeaways Library channel has money to spend Libraries = Ubiquitous delivery system Discovery Zone for readers Proven marketing engine

Takeaways Library channel has money to spend Libraries = Ubiquitous delivery system Discovery zone for readers Proven marketing engine Win-win-win

For more info visit: PRESENTED BY Barbara A. Genco Manager, Special Projects Library Journal