Objectives Improve the in-store shopping experience

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Presentation transcript:

Migros: Providing Customers and Employees “A Better Life Every Day” with SAP® Solutions Objectives Improve the in-store shopping experience Increase the productivity of store associates Consolidate solutions to reduce costs Why SAP Successfully entrusted most of retail operations to SAP for Retail solutions for over 10 years Next-generation mobile solutions that keep store associates productive on the sales floor, providing better customer service and driving sales Run Simple approach and a consumer-grade user experience for business users with the SAP Fiori® user experience (UX) Resolution Established a mobile infrastructure in the stores along with centralized services Closed gaps between consumer and enterprise business apps Adopted a “design thinking” approach to come up with new and improved business processes Performed pilot tests at select stores before rolling mobile solutions out to over 7,000 devices. Future plans Improve the productivity of store managers by providing them with tools and dashboards to better monitor store performance Enhance business processes to better support omnichannel scenarios Evaluate the SAP® Customer Activity Repository application to improve customer analytics and evaluate SAP S/4HANA Company Migros Headquarters Zürich, Switzerland Industry Retail Products and Services Supermarkets, food, electronics, books, home goods, and more Employees >97,000 Members >2 million Revenue SFr 27 billion (€27 billion) Web Site www.migros.ch Cost savings Lower total cost of ownership by consolidating solutions Speed Real-time mobile access to information and functionality in the system at headquarters Productivity Mobile solution that can be used on any device, allowing store associates to do more in the same amount of time Customer satisfaction Better customer service and the ability to answer customer questions more quickly “When customers come into the store, they should get the information they need. To provide this, employees must be able to get that information from our back-end systems to their mobile device. This will improve efficiency and customer service. With SAP, we can make this a reality.“ Beat Stauber, IT Senior Project Manager, Migros 38662 (15/06) This content is approved by the customer and may not be altered under any circumstances.