Options and critical path: BC Craft Brewers Guild

Current initiatives and immediate next steps BC Ale Trail Advertising, SEL, & exclusivity Tax relief Beer Caucus BTAP report implementation Partnerships & funding Long-term market development strategy

BC Ale Trail Launch new ale trails Get highway signs Launch Maple Ridge and invite Minister Beare Launch Parksville and invite Dr. Weaver Get highway signs Meet with Ministry of Transportation and Infrastructure

Advertising, SEL & Exclusivity Work with LCRB Engage with members to achieve consensus Develop briefing note that identifies problems and solutions Meet with Mary Sue to discuss next steps

Tax Relief Ministry of Finance Local governments Engage with members Write briefing note addressing issues with property taxes Local governments Write briefing note regarding tax increases in light industrial zones

Beer Caucus Develop list of targets to invite Work with Green Party to finalize list Draft and send custom invitations Finalize terms of reference Receive board approval Submit terms of reference to invitees for feedback Coordinate October Launch Event Secure space with Speaker Block time in MLA calendars

BTAP Report implementation Markup / WWP consultation Develop a position and engage with members Submit response Request follow-up with AG Distribution Consultation

Partnerships & Funding BuyBC Apply to the program Coordinate tour for Ministry of Agriculture Eat Drink Local Work with Ministry of Agriculture to support the program Craft Beer Month Invite Minister Popham to event Secure space at B.C. Legislature Launch Beer Caucus Destination BC Establish craft brewing as a distinct tourism sector

Long-term market development strategy Identify priorities Meet with government Guild member engagement Create work plan

Summary Seven areas of focus with 23 total tasks identified Guild needs to identify priority areas Next is to establish ideal sequence and who is responsible for each task Recommend the Board build consensus with Guild members

Suggested critical path: Next 5 months April May June July August Develop a position and engage with members on WWP consultation Work with Greens on Beer Caucus Finalize ToRs for Beer Caucus Secure space for October launch of Beer Caucus Meet with Ministry of Transportation to discuss highway signs Send invitations to join Beer Caucus Provide Beer Caucus ToRs to members Develop a position and engage with members on distribution Submit response to distribution Coordinate tour for Ministry of Agriculture Support / participate in Eat Drink Local month Invite Ministers to Craft Beer Month event in October Block time in MLAs' calendars for Beer Caucus Engage with Guild members on long-term market development strategy Engage with members on shadow brewing / markup concerns Create work plan for long-term market development strategy Engage with members on advertising, special event licencing, and exclusivity Apply to BuyBC Engage with members on tax concerns (local and provincial governments) Write briefing note for Ministry of Finance Write briefing note for local governments Work with Green party to finalize members Finalize terms of reference Secure space with Speaker’s office for October launch Develop a position and engage with members on WWP consultation Apply to BuyBC

How to build consensus 1. Present problem, analysis and recommendations to Guild members 2. Design a process to receive feedback and engage with members 3. Engage with members 4. Develop solution that incorporates feedback 5. Present recommendations and ask for final approval from Board

How to engage with members Schedule three regionally-based video conferences Invite members to learn about the Board’s position on key consultation measures and prioritized activities Report on the discussion outcomes to the Guild membership Draft consultation responses and finalize submission to government