Stakeholder Mapping Exercise

Are All Publics Equal? Stakeholder mapping LEVEL of INTEREST LOW HIGH Level of Power A Minimal Effort B Keep Informed C Keep Satisfied D Key Players

LATENT – Keep Satisfied PROMOTERS – Manage Closely APATHETIC – Monitor DEFENDERS – Keep Informed High POWER Low Low INTEREST High Figure 1: Stakeholder Matrix - Source: Johnson et al. (2005), adapted from Mendelow (1991)

Keep Satisfied Manage Closely Monitor Keep Informed 10 9 8 7 6 5 4 3 2 1 High POWER 10 9 8 7 6 5 4 3 2 1 Low Low INTEREST High Figure 1: Stakeholder Matrix - Source: Johnson et al. (2005), adapted from Mendelow (1991)

Two Types of Stakeholders Internal & External Stakeholders County Governments National Government Youth Women Public institutions Media Investors(Foreign and Local) Civil Society Etc…

Communication to Stakeholders: Strategies Vs. Tactics Internal Communications Media Relations Event Management Public Affairs &Lobbying Corporate Social Responsibility/CSI Advocacy/Mobilization Digital Communication/Social Influence TACTICS Media Interviews Press conference Media –tours Features, Narratives Editorial pieces Editorial Breakfast/Cocktail Community forums, workshops, trainings

Communication Tools for Stakeholders Media – both print and broadcast; through stories, testimonials and interviews Digital channels - Online/ Social media Collaterals – Press releases, write-ups, factsheets, FAQs Publications – reports, newsletters, magazines Workshops/ meetings/ Training Sessions Barazas/Community based forums Posters/ outdoor branding Internal – e-mails, bulletins Team Building Events/ Activities Branded Merchandise

Budget & Resources Time Materials Manpower