Global time spent by medium, Q4 2012 Q: ‘How many hours do you spend doing X on a typical day?’ % share, based on 10.7 hours of media time per day; based on 31 markets. Source: GlobalWebIndex, Global Media Consumption: The Digital Reality, March 2013 Extracted from Adstats: Global media consumption To click through to article, use Slide Show view Media trends

Time spent by medium by key market, Q4 2012 Q: ‘How many hours do you spend doing X on a typical day?’ No. of hours Source: GlobalWebIndex, Global Media Consumption: The Digital Reality, March 2013 Extracted from Adstats: Global media consumption To click through to article, use Slide Show view Media trends

Digital time spent by medium by key market, Q4 2012 Q: ‘How many hours do you spend doing X on a typical day?’ No. of hours Source: GlobalWebIndex, Global Media Consumption: The Digital Reality, March 2013 Extracted from Adstats: Global media consumption To click through to article, use Slide Show view Media trends

Global digital time spent by medium, Q4 2012 Q: ‘How many hours do you spend doing X on a typical day?’ % share, based on 5.6 hours of media time per day, based on 31 markets Source: GlobalWebIndex, Global Media Consumption: The Digital Reality, March 2013 Extracted from Adstats: Global media consumption To click through to article, use Slide Show view Media trends

Time spent by medium by age, Q4 2012 Q: ‘How many hours do you spend doing X on a typical day?’ No. of hours, based on 31 markets Source: GlobalWebIndex, Global Media Consumption: The Digital Reality, March 2013 Extracted from Adstats: Global media consumption To click through to article, use Slide Show view Media trends

TV vs Online TV, Q4 2012 Media trends Q: ‘How many hours do you spend doing X on a typical day?’ No. of hours, based on 31 markets, ranked by total TV time and offline Source: GlobalWebIndex, Global Media Consumption: The Digital Reality, March 2013 Extracted from Adstats: Global media consumption To click through to article, use Slide Show view Media trends

Multi-tasking while watching TV, Q4 2012 Q: ‘Which of the following devices have you used while watching TV?’ % of respondents, based on 31 markets Source: GlobalWebIndex, Global Media Consumption: The Digital Reality, March 2013 Extracted from Adstats: Global media consumption To click through to article, use Slide Show view Media trends

Online activity while watching TV, Q4 2012 Q: ‘The last time you were watching TV and using the internet, which of the following did you do?’ % of respondents, based on 31 markets Source: GlobalWebIndex, Global Media Consumption: The Digital Reality, March 2013 Extracted from Adstats: Global media consumption To click through to article, use Slide Show view Media trends