Sales of Statistical Information Isak Isaksen Danmarks Statistik

Data is free of charge through our online databank The market today Data is free of charge through our online databank More data will be free of charge in the future It creates greater knowledge and dependency of data (like drugs!) And greater demand for tailor-made solutions 8/20/2019

The customers 80 % of all income are coming from 5 % of our customer Focus on our major customer (both public and private) Major customers can sometimes be small in size It’s easier to increase sale to old customers than catch some new customers 8/20/2019

What are the customers needs? Tailor-made solutions Yearly updating of data – a special standard for separate customers The quality of products are important – not the price A lot of customers don’t know the possibilities in using our data – or worst of all their own needs 8/20/2019

How to get in contact with new customers? Start to analyse existing customers Your marketing should be very goal and segment-oriented WEB is an effective means in your marketing Demo-data on the WEB-site Networking 8/20/2019

Cooperation with resale operators Make use of their customers and knowledge to the market Create synergi between our data and their consultants support Make a clear contract with your resale operators Clear and a simple price-setting 8/20/2019

The future market Statistical information will increasingly be basis for decision for both the private and public sector We shall learn them to use data and the possibilities of combination Tailor-made solutions (data and geography) Cooperate with resaler 8/20/2019

What can we do better? We shall build up a more customer-friendly organisation We shall be more visible in the market - use WEB more We shall do our marketing more goal-and segment oriented We shall understand our customers needs better – networking Develop new product – primarily flexible solutions 8/20/2019