The Fine Art of Arguing

What is argumentative writing? Argument/persuasive writing is a chance to get people to think the way you do about something. Some common forms of persuasion are: advertisements and even a simple letter.

Name calling Glittering Transfer Testimonial Plain Folk Card Stacking There are seven forms of persuasion/arguing Name calling Glittering Transfer Testimonial Plain Folk Card Stacking Bandwagon

Name Calling Giving an idea a negative label Used to make us reject and criticize something without even really thinking about it first.

NAME CALLING EXAMPLES:

An Example of Name Calling:

Glittering! Used to make us accept and approve something without really thinking about it first. Often “virtue words” are used Examples of virtue words: best, new, love, improved, baby, science, dentist, doctor, expert, health.

GLITTERING EXAMPLES:

Examples of Glittering:

Transfer Carries the authority and reputation of someone respected over to merchandise in order to make the product acceptable. An example of this would be, “Dermatologist recommended.”

Examples of Transfer:

TRANSFER EXAMPLES:

Testimonial Example: A celebrity endorsement Consists of having some respected or famous person say that something is good. Example: A celebrity endorsement

Examples of Testimonials: Michael Jordan Lebron James Taylor Swift

Testimonial Examples:

Plain Folks The method by which a speaker attempts to convince the audience that his ideas are good because they are “of the people,” the common, or “plain folks.” Politicians trying to seem like regular people. Commercials showing average Americans to promote a product.

Plain Folks Examples:

Plain Folks Example:

Card Stacking The selection and use of information in order to give the best or worst possible case for an idea, program, person, or product. “Get a home security system because the world is not a safe place!”

Card Stacking Example:

Band Wagon Attempts to convince that all members of a group we belong to are accepting this and we must also. Example: “Everybody is doing it. So follow the crowd and jump on the band wagon.”

Band Wagon The following picture is an image from the Governor of California’s Website. http://www.joinarnold.com/

Name that form of persuasion game! Look at it Think about it On the graphic organizer, write the form of persuasion you think it is (it could be more than one form) and state reasons to defend your choice.

Name the form of persuasion Card stacking

What form of persuasion is it? NAME CALLING

Identify the Type of Persuasion: Glittering

Identify the type of persuasion: Plain Folks

What form of persuasion is it? testimonial

What form of persuasion is it? Name calling

Identify the types of persuasion: Transfer and Glittering ADT: America’s #1 home and business security company.

Identify the type of persuasion: BAND WAGON

Identify the type of persuasion: GLITTERING

Identify the type of persuasion: TESTIMONIAL

Identify the type of persuasion: TRANSFER

Identify the type of persuasion: GLITTERING

Name the form of persuasion Card stacking