NEW ITEM INTRODUCTION: Extra Lean Line Italian Turkey Sausage Turkey Breakfast Sausage Links

Consumers are increasing their belief in healthy eating 89% of shoppers are concerned with the nutritional content of their foods 74% put effort into eating healthfully Source: FMI ~ US Grocery Shopper Trends 2010 I believe there is a definite connection between diet and health Eating healthy is a vital part of my life Source: NMI Health and Wellness Trends Database™ (HWTD) © Natural Marketing Institute (NMI), 2010.

Percent of Adults Who Indicate They Check for … Consumers are exhibiting nutrition seeking behaviors in store, with consistent label reading and retailers implementing food rating systems in store and programs online 52% of homemakers frequently check labels to determine whether the foods they buy contain anything they are trying to avoid. Source: NPD Group’s National Eating Trends® service 2010 Percent of Adults Who Indicate They Check for … Supervalu-owned Cub Foods has made its “nutrition iQ” labeling program available in its 73 stores in Minnesota, Iowa, Wisconsin and Illinois. Source: MorningNewsBeat.com Source: The NPD Group’s Diet Monitor; Avg for Year 2009

When trying to improve their diets, 58% of shoppers swap less healthy foods for healthier versions at least half of the time Source: FMI and Rodale/Prevention Magazine ~ Shopping for Health 2010

Jennie-O has capitalized on these consumer trends with lean, healthy and great tasting products in both the Lean and Extra Lean categories

Both categories have continued to grow due to differences in the buyer segments

Both categories have continued to grow due to differences in the buyer segments

Jennie-O has a fully developed “Lean” line to meet the needs of our consumers, but there is opportunity to expand “Extra Lean” offerings Lean Line Extra Lean Line ?? Breakfast Sausages ?? ?? Dinner Sausages ??

Introducing: Extra Lean Italian Turkey Sausage Extra Lean Turkey Breakfast Sausage Links 95/5 Made with all white meat Italian Turkey Sausage: 85% Less Fat than pork Italian sausage Italian dinner sausage is the #1 sku in the Lean line after grounds Turkey Breakfast Sausage: 75% Less Fat than pork sausage Breakfast sausage links are the #2 sku in the Lean line after grounds

Extra Lean Full Line Support Catalina: $1 off any Extra Lean tray pack item Data mining targets households that are predisposed to purchasing healthful products 595,000 prints at top Extra Lean Ground accounts Prints March Expires 4/17/11 * List of supported accounts in appendix

Extra Lean Full Line Support The Extra Lean Line will be featured on the Biggest Loser In addition, a recipe will be created featuring the new Extra Lean Turkey Breakfast Sausage Links A great choice for those looking to eat healthier Air date: March 1

Launch Details First available ship – February 21 Extra Lean Italian Turkey Sausage List Price: $3.39/b At a 19.5 oz unit, this item can be line priced on shelf with Extra Lean Breast Ground Extra Lean Turkey Breakfast Sausage Links List Price: $3.63/lb At a 14 oz unit, this item can be line priced on shelf with Extra Lean White Turkey Burger Patties

Target Accounts for New Distribution Target Accounts determined by a combination of overall volume and sales rates of Extra Lean Ground Breast

Appendix 14

Extra Lean Italian Turkey Sausage 002755 List of Ingredients: TURKEY, WATER, SEASONING (SALT, SPICE EXTRACTIVES, INCLUDING PAPRIKA, BHT, BHA, CITRIC ACID). MADE WITH PORK CASING. NO GLUTEN

Extra Lean Turkey Breakfast Sausage Links 002756 List of Ingredients: TURKEY, WATER, CONTAINS 2% OR LESS SEASONING (SALT, SPICE EXTRACTIVES, BHA, BHT, CITRIC ACID), NATURAL FLAVORING, GROUND SAGE. MADE WITH COLLAGEN CASING. NO GLUTEN

Catalina Support Accounts