Power Play The Week After Easter Chad Jordan, Director of Marketing, Digital Services website.request@sportclips.com

Challenges All of the Clients came in for haircuts LAST WEEK Stylists and TL’s need Clients to come in THIS WEEK Need to find a way to get the attention of those Clients who did NOT come in last week, to go ahead and visit THIS week

Strategies Email Campaign Suggestions Social Media Posts Google Posts OLCI Contests/Special Event “Week After Easter” Social Media Posts Incentivize for coming in this week Sign spinning Google Posts

Log Into iAPPS Unbound Email Marketing Email Campaigns Log Into iAPPS Unbound Email Marketing Usernames for TL’s can be found by emailing website.request@sportclips.com Choose a campaign Recommend OLCI with “$5 OFF MVP” Send to list called “Clients that probably did NOT come in for an Easter Haircut 2019”

Alternative Email Campaigns You can create a “Special Event” campaign where you can edit the content (but not the offer) You could promote a fun contest One campaign already loaded called “Week After Easter” Come up with one of your own and edit a “Special Event” template All coupon expiration dates are set to 45 days

Social Media Posts: What Post something EVERYDAY for the rest of the month What to post Social Media Rhythm No wait signs / boomerangs Contests Product Information / Deals Videos

Social Media Posts: Felt Cute Challenge Post FROM your STORE account (not personal) Tag your Team Member(s) Ask Clients to share / like/ comment Use #feltcutechallenge Remember to K.I.C.K. – Keep It Classy, Kiddos!

Social Media Posts: How Download the SOCI Go App Get admin access here: sportclips.com/socialapp

Google Posts: What Think of Google Posts as a tweet that appears below your business profile when local store results are displayed. Google Posts are GREAT ways to get Clients to find out about your store. What to post Haircut Specials ($5 off MVP) Special “Events” Contests Artwork available on BAM Online

Google Posts: How Request Google admin access here: sportclips.com/google Log into your Google account at: business.google.com Navigate to the Posts page and follow the prompts How to webinar available here.

Trust me…