Prime™ Prostate Defense Formula MA World Conference 2011 Jan Debenedetto Elizabeth Benton E

FDA Disclaimer These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. E

21st Century Anti-Aging Paradigm Shift We age because our hormone production declines, our hormones don’t decline because we age “The overall deterioration of the body that comes with growing old is not inevitable…We now realize that some aspects of it can be prevented or reversed” Daniel Rudman, MD (NEJM, 1990) E

What is aging? Aging is a progressive failure of metabolic processes in the body As chemical processes in each cell fail, the organism starts to deteriorate since all of the cells and their functions are intertwined Aging is most likely due to a combination of causes E

INDICATOR 1 – NUMBER OF OLDER AMERICANS

The Aging of the US Baby Boomers The population born between 1946 and 1964 is commonly referred to as the Baby Boom generation. Distinguishable by a dramatic increase in birth rates following World War II, Baby Boomers now comprise what is seen as one of the largest generations in U.S. history In 2006, Baby Boomers were ages 42 to 60 E

Staying Foxy Over Fifty 97 percent of Baby Boomers and seniors polled stated that they are in good, very good or excellent health. Nearly half of the respondents (45 percent) maintained that they rate above average in physical fitness. 42 percent remarked that they feel and look better due to their exercise regimen. 4,500 respondents over the age of 50. Commissioned by health benefits company Humana Inc 2009. E

Male Life Expectancy Average life expectancy for man in the US is 75.6 years (compared with 80.8 for women) Most men will experience prostate discomfort at some point in their life E

Learning Objectives Role of the prostate Potential changes with aging Nutritional strategies to support a healthy prostate Specific nutraceutical effects JD

Prostate – Anatomy 101 Derived from the Greek meaning “one who stands before” A walnut sized organ located beneath the bladder and in front of the rectum in males The urethra (tube that is a conduit for urine and sperm) Normally weighs 7 – 16 grams JD

Prostate - Function Store and secrete a mild alkaline milky white liquid This constitutes ~30% of seminal fluid volume Alkalinity helps reduce acidity of vaginal tract to prolong sperm lifespan Fluid is composed of 1% protein, proteolytic enzymes, prostatic acid phosphatase and prostate specific antigen (PSA) JD

Prime™ Prostate Defense Formula Powerful formulation Supports healthy prostate size and function May help minimize negative effects of DHT May help inhibit mild inflammation associated with the aging process Promotes healthy blood flow E

Prime™ Prostate Defense Formula Product code: 13260/13260NM Distributor Cost: $32.00 Suggested Retail: $44.95 BV: 26 E

Prime™ Prostate vs. MPC Consumer Goals Formulation Price E

Complimentary Products Isotonix® Resveratrol Prime™ Time Performance for Men Ultra Prime E

Marketing Tools Whitepaper References Presentations Product Information Social Media E

What Are You Doing to Protect your Prostate?