RUSSIAN MEDIA MARKET OVERVIEW

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Presentation transcript:

RUSSIAN MEDIA MARKET OVERVIEW JANUARY – MAY 2019

TOTAL MARKET JAN-MAR’2019

TOTAL MARKET TOTAL MARKET Source: ACAR

TOTAL MARKET SPLIT BY MEDIA Source: ACAR

TOTAL MARKET JAN-MAR’2019 -6% -5% +18% -12% +3% MARKET GROWTH 41.8 bln RUB, 38% of market -5% 3.4 bln RUB, 3% of market MARKET GROWTH +18% 51.3 bln RUB, 46% of market -12% 3.5 bln RUB, 3% of market +3% 10.9 bln RUB, 10% of market Source: ACAR

TOP CATEGORIES JAN-MAY’2019

TOP CATEGORIES JAN-MAY’2019 ALL MEDIA Source: Mediascope (TV, Press, Radio, OOH)

TOP CATEGORIES JAN-MAY’2019 TV Source: Mediascope (TV)

TOP CATEGORIES JAN-MAY’2019 RADIO Source: Mediascope (Radio Nat+Loc)

TOP CATEGORIES JAN-MAY’2019 PRESS Source: Mediascope (Press)

TOP CATEGORIES JAN-MAY’2019 OOH Source: Mediascope (OOH)

TOP ADVERTISERS JAN-MAY’2019

TOP ADVERTISERS JAN-MAY’2019 ALL MEDIA Source: Mediascope, AdFact Monitoring (TV, Press, Radio, OOH)

TOP ADVERTISERS JAN-MAY’2019 TV Source: Mediascope (TV)

TOP ADVERTISERS JAN-MAY’2019 RADIO Source: Mediascope (Radio Nat+Loc)

TOP ADVERTISERS JAN-MAY’2019 PRESS Source: Mediascope (Press)

TOP ADVERTISERS JAN-MAY’2019 OOH Source: Mediascope (OOH)

TV RATINGS TOP JAN-MAY’2019 TOP CATEGORIES Source: Mediascope, TV Index

TV RATINGS TOP JAN-MAY’2019 TOP ADVERTISERS Source: Mediascope, TV Index

OLV IMPRESSIONS TOP JAN-MAY’2019 TOP CATEGORIES Source: Mediascope

OLV IMPRESSIONS TOP JAN-MAY’2019 TOP ADVERTISERS Source: Mediascope

BANNERS IMPRESSIONS TOP JAN-MAY’2019 TOP CATEGORIES Source: Mediascope

BANNERS IMPRESSIONS TOP JAN-MAY’2019 TOP ADVERTISERS Source: Mediascope

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