(& how I learned to stop worrying and leave the lab)

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Presentation transcript:

(& how I learned to stop worrying and leave the lab) Nik Papageorgiou FROM BENCH TO KEYBOARD (& how I learned to stop worrying and leave the lab)

My story

Ooooh! Logos!

Science Communication Informing the public of science-related topics (experts to non-experts) De-mystifying the scientific process

Examples Publishing Journalism Media Blogging Comics? Natureblogs NewScientist Wired magazine Guardian Science Scienceblogs

Advantages Make science more understood and appreciated Generate support for scientific endeavours Influence governmental decisions Inform/educate the individual (coping in a sci/tech society)

Risks Miscommunication Dumbing down Alienation Scientism “What’s the point?”

Social media The Bad: The Good: Open/Free Impact-focused Regular Up-to-date “Live” Networking Quick Variety The Bad: Impact-focused Biased Inaccurate “Too much”

Online presence Engaged network > crowds of apathy Innovative + informative Social media: Tailored + Measured

Communicate science like a SIR! What I have learned Science communication is not easy Stick to what you know Find your niche topic, format and audience Worry about the feedback, not the numbers Network with others Humour is a great tool Keep at it! Communicate science like a SIR!

Thank you for your attention! Questions? www.upmic.wordpress.com