Channel 4 Sales Quarterly Update Q1 2019

Q1 highlights Audience insight Other relevant research

4Sales highlights Channel 4 is the top converting commercial terrestrial channel for both 16-34s and ABC1 Adults All 4 is the no. 1 reaching video on demand platform for young audiences E4 reaches 42% of 16-34s (5.9M) and 39% of ABC1 1634s (3.1M) every month Film4 had an average monthly reach of 32% for ABC1 Men (4.3M). UKTV’s Q1 SOCI was 9.56%. YTD the network remains in an enviable position in the commercial market ahead of Sky and the Channel 5 family of channels. This strong performance was driven by Drama and Dave. More4 reaches more ABC1 Adults (36%) than ITV3, ITV4, Sky 1 & Sky 2 4Music & the Box channels reach 20% of 16-34s every month (2.9M) Source: BARB/Advantedge Q1 2019, GB TGI 2019 Janaury – December 2018

Audience Insight

C4 Sales is young and upmarket %ABC1 younger downmarket older %16-34 Source: BARB/TechEdge, Q4 2018, base: all adults, all time, size based on adult avg. audience (000s)

Audience reach ABC1 Adults Source: BARB/Advantedge, Q1 2019, reach condition = 3 consecutive mins.

Reach of 200 TVRs ABC1 Adults Source: BARB/K2, Based on 200 TVR target, Q1 2019

C4 Sales is efficient at reaching light viewers Source: BARB/ TechEdge. Q1 2019. Index 100 = All Adults 16+ Channels

Channel 4 has a clear brand image Source : IPSOS Image Tracker, 2017 Q1

Channel 4’s audience is highly connected Source: Channel 4/Kantar Digital Landscape Survey 2017; index 100 = average GB adult; in the last month ; C4 viewer = 1,2,3 favourite channel

All4 is the no.1 platform for young upmarket audiences Source: IPA Touchpoints 2018: used All 4 in the last month. Base = 16+

42% of the All4 audience is 16-34 The All4 profile is young and upmarket Almost 2 in 3 are ABC1 42% of the All4 audience is 16-34 Source: IPA Touchpoints 2018: used All 4 in the last month. Base = 16+

The All 4 audience is commercially receptive 100 = All Adults Source: GB TGI 2019 Q1 October 2017 – September 2018, base = 16+