BT Sport Q1 Update 2019.

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Presentation transcript:

BT Sport Q1 Update 2019

BT Sport profiles male and upmarket Source: BARB Techedge Q1 2019. BT Sport 1,2 , 3, BT Sport Showcase and BT Sport / ESPN

BT Sport 1 reaches more adults on a weekly and monthly basis than Sky Sports Football, F1 and Action Source: BARB Techedge – Q1 2019, reach condition = 3+ minutes consecutive viewing

Highest rating programmes for adults on BT Sport Programme Title 000’s 1 UEFA CHAMPIONS LEAGUE 1,167 2 PREMIER LEAGUE 1,055 3 THE EMIRATES FA CUP 849 4 UEFA EUROPA LEAGUE 573 5 LADBROKES PREMIERSHIP 220 6 MOTOGP 212 7 HEINEKEN CHAMPIONS CUP 177 8 GALLAGHER PREMIERSHIP RUGBY 169 9 BT SPORT SCORE 160 10 UEFA CHAMPIONS LEAGUE HIGHLIGHTS 155 Source: Techedge, Q1 2019. BT Sport 1,2 ,3 ,Showcase, and BT Sport /ESPN, Highest occurring programme.

Top converting programmes for ABC1 Men on BT Sport Programme Title Index (vs. A16+) 1 MLB: CAPS OFF 314 2 TEST MATCH CRICKET 304 3 THE BIG MATCH REVISITED - 1982/83 271 4 TEST MATCH CRICKET HIGHLIGHTS 268 5 FORMULA E - STREET RACERS 259 6 CRICKET CLASSICS 257 7 MOTOGP REWIND 251 8 SATURDAY MORNING SAVAGE 244 9 NO FILTER BOXING 240 10 GALLAGHER PREMIERSHIP RUGBY 239 Source: Techedge Q1 2019, BT Sport 1,2 , 3, BT Showcase and BT Sport / ESPN, Highest occurring programme

BT Sport viewers are commercially receptive 100= Average Adult Source: TGI 2019 Q1, January – December 2018, Viewers= watched in the last week, BT Sport 1,2, or BT Sport /ESPN