Sport Obermeyer Forecasting

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Presentation transcript:

Sport Obermeyer Forecasting Dr. Ron Lembke

Markdowns Getting worse and worse Industry-wide 26% of retail price lost, on average

Bad Forecasts

Difference of Opinions Years of industry experience Wildly differing projections

Obermeyer Operations

Original Planning Cycle

What to do? Get earlier orders from key customers Delay purchase decisions Forecast uncertainty guides delayed decisions

New Planning Cycle

20% Forecasting

80% Forecasting

Projected Benefit

Obermeyer Results

What Did We Learn? Some forecasts are good, some bad Use this to your advantage More information helps you get better Get more information earlier Delaying decisions until you have more information lets you make better ones