Sport Obermeyer Forecasting Dr. Ron Lembke
Markdowns Getting worse and worse Industry-wide 26% of retail price lost, on average
Bad Forecasts
Difference of Opinions Years of industry experience Wildly differing projections
Obermeyer Operations
Original Planning Cycle
What to do? Get earlier orders from key customers Delay purchase decisions Forecast uncertainty guides delayed decisions
New Planning Cycle
20% Forecasting
80% Forecasting
Projected Benefit
Obermeyer Results
What Did We Learn? Some forecasts are good, some bad Use this to your advantage More information helps you get better Get more information earlier Delaying decisions until you have more information lets you make better ones