SecureBack for New iPad July 2012

Contents Introduction Market Intelligence Consumer Insights Competitive Landscape Category Strategy Introduction to xxxxxxxxxxx(Product Name) Features and Benefits Packaging Solution Technical Data Price Proposal & Availability Target Audience Channel Strategy/Opportunity Product Competitive Landscape & USPs Marcomms Assets PR Plans/Promotions Product Positioning Forecast (Top 5 Accounts) Summary & Close

Opportunity Keeping up with change High mobility + high value – Security Feature = high theft risk! BYOD – Personal Tablets have penetrated the workplace. Tablets… Replace / complement company issued laptops Contain Confidential and Sensitive Corporate Information Contain Sensitive and Valuable personal information Single Use, Multi-User installations (SUMU). Tablets enable a richer, faster, more valuable user experience that was too complicated and too expensive a short time ago New applications in digital signage, education, POS, hospitality, retail…

Market Intelligence Media Tablet Jump, Personal Computer Drop 23% Mobile PC displaced 214m Tablets 83% CAGR 10-14’ Media Tablet Jump, Personal Computer Drop 39% of consumers see tablet as productivity tool and/or laptop replacement

Market Intelligence CAGR 135% CAGR 38% 74% 135% 67% HP TouchPad RIM PlayBook CAGR 2010-2014 Motorola Xoom Samsung Tab 135% CAGR 2010-2014 38% 74% 135% Apple iPad 67%

Consumer Insight Consumer SUMU SB1 & 2 Learning: One size does not fit all Consumer Screen protection required for travel Apple Smart Cover is most common Don’t want hassle of cover at home Input for content creation Cable management SUMU Maintain iPad design aesthetics Prevent tampering / disable some features Cable & Power Management Mounting options

Competitive Landscape SecureBack Griffin MacLock Metal Enclosures Security Level Deterrent Low Deterrent High Deterrent Lock Options Keyed, Combo, Master Access Combo Kensington Range Locked or Bolted in Design Attributes High. Complements iPad Moderate. Increases mass of iPad Moderate. Increases mass of iPad Low. Hides iPad Protection Attributes Low Moderate High Mobility Very high Other Features Compatible w/ SmartCover. Available with KTG cover and KeyFolio n/a KeyFolio Available Mounting configuration Price (w/ lock) $79.99 $199-299

Category Strategy BYOD SUMU Win in specific market segments by solving pain points BYOD Provide the best level of design, mobility and security for customers making a personal decision to use their iPad at work Universal (iPad2 and iPad3) compatibility SUMU Provide the best solution for deterrent level security where the form factor and mobility of the device are key requirements for the application Partner with app designers to offer a complete solution Partner with “metal benders” for high deterrent installations

Introducing SecureBack Security Case (& Lock) for iPad Part #: K67750AM / K67751AM Launch Date: July 2012

Introducing SecureBack $49.99 SecureBack Security Case for iPad $79.99 SecureBack Security Case & Lock for iPad Part Number K67750AM (with Lock) K67751AM Tablet Security designed for the mobile pro Evolution - incorporates end user and channel feedback from original SecureBack 1 of 3 models for the most common use cases With an existing iPad SmartCover Designed to seamlessly integrate security with true mobility Available with and without a ClickSafe Lock Ship Date July 2012 Assumes GM = 45% 10

Compatible with Apple Smart Cover Features & Benefits NEW $49.99 K67750AM SecureBack Security Case for iPad Launch Date: July Security Form fitting design resists prying to protect the iPad from being stolen Elegant, thin form factor Durable case secures and protects iPad2 and new iPad Security Bar becomes reflector for iPad speaker Cable Management Lock and Power cables conveniently on the same side ClickSafe Ready Select keyed, master access, combination, or dual head ClickSafe locks to customize your solution Port and speaker compatible Provides access all buttons, ports and cameras Compatible with Apple Smart Cover

Compatible with Apple Smart Cover Features & Benefits NEW $79.99 K67751AM SecureBack Security Case & Lock for iPad Launch Date: July Security Form fitting design resists prying to protect the iPad from being stolen Elegant, thin form factor Durable case secures and protects iPad2 and new iPad Security Bar becomes reflector for iPad speaker Cable Management Lock and Power cables conveniently on the same side ClickSafe Lock Included Our best lock secures in one-click for optimal compliance Port and speaker compatible Provides access all buttons, ports and cameras Compatible with Apple Smart Cover

America’s Retail Packaging Packaging Solution NEW K67750AM (shown) K67751AM America’s Retail Packaging US, Fr, Sp on front US, Fr, Sp, Port on back Icons Secure Protect (ClickSafe Lock)

Set Up Information NEW Item Number Prod Name Pkg Length (in) Width (in) Height (in) Weight (lbs) Qty Each UPC Warranty Months Country of Origin K67750AM SecureBack(TM) Security Case for iPad Each 7.80 11.00 1.00 0.50 1 085896677505 24   CHINA Master Carton 8.30 3.70 23.00 3 4 50085896677500 K67751AM SecureBack(TM) Security Case & Lock for iPad® 2.00 7.50 0.60 085896677512 8.00 11.50 8.25 5.6 50085896677517

Price and Availability Item Number Prod Name KOB1 Price KOB2 Price Suggested Street List Price Sample Date in-Stock Date K67750AM SecureBack(TM) Security Case for iPad® 30.00 $30.00 $49.99 $57.45 Now  8/23  K67751AM SecureBack(TM) Security Case & Lock for iPad® 40.00 $48.00 $79.99 $91.96 Now 8/16 

Channel Strategy & Opportunity Retail / e-tail &Lock version only Leverage iPad2 AND new iPad compatibility Replaces K39309US Supported by images, copy and video Reseller Cross promote with ClickSafe locks for customized solutions Education, Apple Reseller, and Digital Display focus Apple Security Solutions story

In Summary SecureBack is perfect for… Protecting important data on BYOD devices SecureBack is differentiated by… Form factor designed with the user in mind – an attractive protection and security case Compatible with iPad2 and New iPad Marketing tools available are… Sell sheet, videos, Kensington Physical Security brochure (to come), Education and HC Program SecureBack is perfect for… Protecting important data on BYOD devices SecureBack is differentiated by… Form factor designed with the user in mind – an attractive protection and security case Compatible with iPad2 and New iPad Marketing tools available are… Sell sheet, videos, Kensington Physical Security brochure (to come), Education and HC Program

Introducing Folio SecureBack™ Protective Case (&Lock) for iPad® Part #: K67752AM/K67753AM Launch Date: July 2012

Introducing Folio SecureBack™ $59.99 Folio SecureBack Protective Case for iPad® $89.99 Folio SecureBack Protective Case & Lock for iPad Part Number K67752AM (with Lock) K67753AM Tablet Security designed for the mobile pro Evolution - incorporates end user and channel feedback from original SecureBack 3 models for the most common use cases With a KTG supplied Cover/Stand Designed to seamlessly integrate security with true mobility Available with and without a ClickSafe Lock Ship Date August 2012 Assumes GM = 45% 19

Features & Benefits NEW $59.99 K67752AM Folio SecureBack™ Protective Case for iPad® Launch Date: July Elegant, thin form factor Durable case secures and protects iPad2 and new iPad Cable Management Lock and Power cables conveniently on the same side Multi-position cover Sleek cover positions iPad for work or for viewing, and activates iPad sleep/wake feature Security Bar becomes reflector for iPad speaker ClickSafe Ready Select keyed, master access, combination, or dual head ClickSafe locks to customize your solution Security Form fitting design resists prying to protect the iPad from being stolen Removable Cover attaches firmly in place for protection while travelling and is easily removed.

Features & Benefits NEW $89.99 K67753AM Folio SecureBack™ Protective Case & Lock for iPad® Launch Date: July Elegant, thin form factor Durable case secures and protects iPad2 and new iPad Cable Management Lock and Power cables conveniently on the same side Multi-position cover Sleek cover positions iPad for work or for viewing, and activates iPad sleep/wake feature Security Bar becomes reflector for iPad speaker ClickSafe Lock Included Our best lock secures in one-click for optimal compliance Security Form fitting design resists prying to protect the iPad from being stolen Removable Cover attaches firmly in place for protection while travelling and is easily removed.

America’s Retail Packaging Packaging Solution NEW K67752AM (shown) K67753AM America’s Retail Packaging US, Fr, Sp on front US, Fr, Sp, Port on back Icons Secure Protect (ClickSafe Lock)

Set Up Information NEW Item Number Prod Name Pkg Length (in) Width (in) Height (in) Weight (lbs) Qty Each UPC Warranty Months Country of Origin K67752AM SecureBack(TM) Security Case for iPad Each 7.80 11.00 1.00 0.5 1 085896677529 24   CHINA Master Carton 8.30 3.70 12.00 2.5 4 50085896677524 K67753AM SecureBack(TM) Security Case & Lock for iPad® 7.90 2.00 085896677536 8.00 7.50 12 4.5 50085896677531

Price and Availability Item Number Prod Name KOB1 Price KOB2 Price Suggested Street List Price Sample Date in-Stock Date K67752AM Folio SecureBack™ Protective Case for iPad® $36.00 $59.99 $68.95 July 25 8/23  K67753AM Folio SecureBack™ Protective Case & Lock for iPad® $45.00 $54.00 $89.99 $103.45 8/23

Channel Strategy & Opportunity Retail / e-tail “&Lock” version only Leverage iPad2 AND new iPad compatibility Replaces K39310/11US Supported by images, copy and video Reseller Cross promote with ClickSafe locks for customized solutions Education, Apple Reseller, and Digital Display focus Apple Security Solutions story

In Summary SecureBack is perfect for… Protecting important data on BYOD devices SecureBack is differentiated by… Form factor designed with the user in mind – an attractive protection and security case Compatible with iPad2 and New iPad Marketing tools available are… Sell sheet, videos, Kensington Physical Security brochure (to come), Education and HC Program SecureBack is perfect for… Protecting important data on BYOD devices SecureBack is differentiated by… Form factor designed with the user in mind – an attractive protection and security case Compatible with iPad2 and New iPad Marketing tools available are… Sell sheet, videos, Kensington Physical Security brochure (to come), Education and HC Program

Introducing SecureBack Security Case for the New iPad with KeyFolio™ Part #: K67754AM K67755AM Launch Date: August 2012

Introducing KeyFolio SecureBack $ 89.99 KeyFolio™ SecureBack™ iPad® Protective Case & Bluetooth Keyboard $119.99 KeyFolio™ SecureBack™ iPad® Protective Case, Bluetooth Keyboard & Lock Part Number K67754AM (with Lock) K67755AM Tablet Security designed for the mobile pro Evolution - incorporates end user and channel feedback from original SecureBack 3 models for the most common use cases With a KTG supplied KeyFolio Designed to seamlessly integrate security with true mobility Available with and without a ClickSafe Lock Ship Date September 2012 Assumes GM = 45% 28

Features & Benefits NEW $89.99 K67754AM KeyFolio™ SecureBack™ iPad® Protective Case & Bluetooth Keyboard Launch Date: September Cable Management Lock and Power cables conveniently on the same side Bluetooth Keyboard Removable Keyboard increases productivity while auto wake/sleep feature keeps you working longer Security Bar becomes reflector for iPad speaker Elegant, thin form factor Durable case secures and protects iPad2 and new iPad ClickSafe Ready Select keyed, master access, combination, or dual head ClickSafe locks to customize your solution Security Form fitting design resists prying to protect the iPad from being stolen Removable Cover attaches firmly in place for protection while travelling and is easily removed.

Features & Benefits NEW $119.99 K67755AM KeyFolio™ SecureBack™ iPad® Protective Case, Bluetooth Keyboard & Lock Launch Date: September Cable Management Lock and Power cables conveniently on the same side Bluetooth Keyboard Removable Keyboard increases productivity while auto wake/sleep feature keeps you working longer Security Bar becomes reflector for iPad speaker Elegant, thin form factor Durable case secures and protects iPad2 and new iPad ClickSafe Lock Included Our best lock secures in one-click for optimal compliance Security Form fitting design resists prying to protect the iPad from being stolen Removable Cover attaches firmly in place for protection while travelling and is easily removed.

FPO Packaging Solution America’s Retail Packaging Icons NEW K67754AM (shown) K67755AM America’s Retail Packaging US, Fr, Sp on front US, Fr, Sp, Port on back Icons Secure Bluetooth Protect Removable Keyboard (ClickSafe Lock) FPO

Set Up Information NEW Item Number Prod Name Pkg Length (in) Width (in) Height (in) Weight (lbs) Qty Each UPC Warranty Months Country of Origin K67754AM KeyFolio™ SecureBack(TM) iPad Protective Case & BT Keyboard Each 7.80 11.00 1.30 1.25 1 08589667754. 24 CHINA Master Carton 9.00 6.00 11.5 5.5 4 50085896677548 K67755AM   KeyFolio ™ SecureBack(TM) iPad Protective Case, BT Keyboard & Lock  8.00 2.5 1.00 085896677550 CHINA  10.50 8.3 50085896677555

Price and Availability Item Number Prod Name KOB1 Price KOB2 Price Suggested Street List Price Sample Date in-Stock Date K67754AM KeyFolio™ SecureBack(TM) iPad Protective Case & BT Keyboard 54.00 89.99 103.45 Limited now 9/2012 K67755AM   KeyFolio ™ SecureBack(TM) iPad Protective Case, BT Keyboard & Lock  66.00 72.00 119.99 137.95

Channel Strategy & Opportunity Retail / e-tail “&Lock” version only Leverage iPad2 AND new iPad compatibility Replaces K39310/11US Supported by images, copy and video Reseller Cross promote with ClickSafe locks for customized solutions Education, Apple Reseller, and Digital Display focus Apple Security Solutions story

In Summary SecureBack is perfect for… Protecting important data on BYOD devices SecureBack is differentiated by… Form factor designed with the user in mind – an attractive protection and security case Compatible with iPad2 and New iPad Marketing tools available are… Sell sheet, videos, Kensington Physical Security brochure (to come), Education and HC Program SecureBack is perfect for… Protecting important data on BYOD devices SecureBack is differentiated by… Form factor designed with the user in mind – an attractive protection and security case Compatible with iPad2 and New iPad Marketing tools available are… Sell sheet, videos, Kensington Physical Security brochure (to come), Education and HC Program

Introducing SecureBack Pro Part #: K67756WW / K67757WW Launch Date: Sept 2012

Introducing SecureBack Pro $59.99 SecureBack™ Pro iPad® Security Case $69.99 SecureBack VESA Mountable iPad Security Enclosure Part Number K67756WW (VESA) K67757WW Tablet Security designed for commercial shared use installations Evolution - incorporates end user and channel feedback from original SecureBack ClickSafe Compatible Bulk Packaging (white box) Ship Date September 2012 Assumes GM = 45% 37

FPO Features & Benefits NEW $59.99 K67756WW SecureBack™ Pro iPad® Security Case Launch Date: September Security Form fitting design resists prying to protect the iPad from being stolen Elegant, thin form factor Durable case secures and protects iPad2 and new iPad FPO Cable Management Lock and Power cables conveniently on the same side ClickSafe Ready Select keyed, master access, combination, or dual head ClickSafe locks to customize your solution Access Management Disable home button as required

FPO Features & Benefits NEW $49.99 K67757WW SecureBack™ VESA Mountable iPad Security Enclosure Launch Date: August Security Form fitting design resists prying to protect the iPad from being stolen Elegant, thin form factor Durable case secures and protects iPad2 and new iPad FPO Cable Management Lock and Power cables conveniently on the same side Access Management Disable camera and home button as required ClickSafe Ready Select keyed, master access, combination, or dual head ClickSafe locks to customize your solution Mountable Enclosure 75 and 100 VESA, or Comart mount

Set Up Information NEW Item Number Prod Name Pkg Length (in) Width (in) Height (in) Weight (lbs) Qty Each UPC Warranty Months Country of Origin K67756AM SecureBack™ Pro iPad Security Case Each 7.8 11 0.9 0.61 1   085896677567 12   CHINA Master Carton 15.9 9.8 11.6 13.22 20 50085896677562 K67757AM SecureBack™ VESA iPad Security Enclosure   085896677574 50085896677579

Price and Availability Item Number Prod Name KOB2 Price Suggested Street List Price Sample Date in-Stock Date K67756WW SecureBack™ Pro iPad® Security Case 36.00 59.99 68.95 Now  9/10  K67757WW SecureBack™ VESA iPad® Security Enclosure 42.00 69.99 80.45 Now 9/10

Channel Strategy & Opportunity e-tail focused on SMB and integrators &Lock version only Leverage iPad2 AND new iPad compatibility Replaces K39308 and 09 Supported by images, copy and video Reseller Cross promote with ClickSafe locks for customized solutions Digital Display and POS focus

In Summary SecureBack Pro is perfect for… Protecting important data on SUMU devices SecureBack is differentiated by… Form factor designed with the user in mind – an attractive protection and security case Compatible with iPad2 and New iPad Marketing tools available are… Sell sheet, videos, Kensington Physical Security brochure (to come) SecureBack Pro is perfect for… Protecting important data on BYOD devices SecureBack is differentiated by… Form factor designed with the user in mind – an attractive protection and security case Compatible with iPad2 and New iPad Marketing tools available are… Sell sheet, videos, Kensington Physical Security brochure (to come), Education and HC Program

Interactive hyperlink when in presentation “slide show” mode Marcomms Assets Photography Web Other Beauty – Product Banner E-Shot Beauty – Family  Video Full page Advert Beauty – Web Press Release Components Brochure Environment Flyer In-Use Event Pop-Ups Scale Giveaways/ Premiums Packaging   www.kensingtonpartner.com Interactive hyperlink when in presentation “slide show” mode

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