COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands.

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Presentation transcript:

COLOR

PURPOSES OF COLOR Attention Mood

ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands on attention Guide not force

ATTENTION

MOOD AND SETTING

MOOD Emotion Happy, Intense, Excited, Love Age Baby, Child, Youth, Adult Energy High, Low Gender Male, Female

MOOD Emotion Happy, Intense, Excited, Love Age Baby, Child, Youth, Adult Energy High, Low Gender Male, Female

MOOD Emotion Happy, Intense, Excited, Love Age Baby, Child, Youth, Adult Energy High, Low Gender Male, Female

MOOD Emotion Happy, Intense, Excited, Love Age Baby, Child, Youth, Adult Energy High, Low Gender Male, Female

MOOD Emotion Happy, Intense, Excited, Love Age Baby, Child, Youth, Adult Energy High, Low Gender Male, Female

MOOD Emotion Happy, Intense, Excited, Love Age Baby, Child, Youth, Adult Energy High, Low Gender Male, Female

DESIGNING A MOOD

SETTING MOOD NEUTRAL ---- DESIGNING

SETTING MOOD NEUTRAL ---- LESS INTENSE

SETTING MOOD BIASED

BASIC COLOR SCHEMES Key Color Control Saturation Tints and Shades Accent Color

Hue Saturation Value

Hue Saturation Lightness

HUMAN VISION PRINCIPLES Information Contrast in Value Do not depend on only one set of cones Peripheral vision Gray and Blurred

Why is this so much easier?

SIMPLE COLOR SCHEME Pick a key color Add black and white Add a tint and a shade Pick a contrast color

PICK A KEY COLOR Key White Black Tint Shade Accent

PICK A TINT (MIX WITH WHITE) Key White Black Tint Shade Accent

PICK A SHADE (MIX WITH BLACK) Key White Black Tint Shade Accent

PICK AN ACCENT (CHANGE HUE) Key White Black Tint Shade Accent

PICK AN ACCENT (CHANGE HUE) Key White Black Tint Shade Accent This is some text on our page This is some more text Button Text

POWERPOINT EXERCISE Key White Black Tint Shade Accent This is some text on our page This is some more text Button Text

KULER.ADOBE.COM

TEXTURE

This is some text

TEXTURE This is some text

TEXTURE This is some text

TEXTURE This is some text

TEXTURE This is some text

GRADIENTS This is some text That I can Use to Demonstrate Problems With gradients This is some text That I can Use to Demonstrate Problems With gradients

GRADIENTS This is some text That I can Use to Demonstrate Problems With gradients This is some text That I can Use to Demonstrate Problems With gradients

GRADIENTS This is some text That I can Use to Demonstrate Problems With gradients This is some text That I can Use to Demonstrate Problems With gradients

TRANSPARENT GLOWS

OVERVIEW Use of color Attention Mood Pick relevant images, blur them, select colors Try your choices out for peoples response Setting Black, White, Color

OVERVIEW Hue, Saturation, Value Information contrast in the Value range Lower saturation for more pleasing colors 6 Color Scheme Key color, white, black, tint, shade, accent Kuler.adobe.com Texture Gradient Glow