Peppa Pig The challenge What we did The results eOne

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Presentation transcript:

Peppa Pig The challenge What we did The results eOne eOne wanted to drive viewings of the upcoming film 'Peppa Pig: My First Cinema Experience' in a young family environment. What we did As families flock to playhouses during the Easter holidays, they provided a perfect fit. D6 screens, 6-sheets and activity sheets provided complete centre coverage and engaged both parents and children with the story. The results The campaign reached over 560,000 children and adults across the 2 week campaign. Environment: Playhouse Media: Mixed Campaign: National