What are the Big Issues: How do we respond

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Presentation transcript:

What are the Big Issues: How do we respond What are the Big Issues: How do we respond? Frayne Olson, PhD Crop Economist/Marketing Specialist Director – Burdick Center for Cooperatives frayne.olson@ndsu.edu 701-231-7377 (o) 701-715-3673 (c) NDSU Extension Service ND Agricultural Experiment Station Dept. of Agribusiness & Applied Economics STUDENT FOCUSED • LAND GRANT • RESEARCH UNIVERSITY

Background Issues versus Delivery Methods

Background Issues versus Delivery Methods What is happening to resources? People/Positions (% appointment) Operating Funds Supplemental Funds Grants, industry, commodity organizations, others

Background Issues versus Delivery Methods What is happening to resources? People/Positions (% appointment) Operating Funds Supplemental Funds Grants, industry, commodity organizations, other What is happening to expected deliverables? Decrease? Remain Stable? Increase?

Background Who are our primary versus secondary audiences?

Background Who are our primary versus secondary audiences? Farm and Ranch Managers

Background Who are our primary versus secondary audiences? Farm and Ranch Managers Policy Makers (local, state, federal) Ag. Lenders General Public Industry International Buyers

Background Farm and Ranch Manager demographics and diversity:

Background Farm and Ranch Manager demographics and diversity: Large vs. small Diversified vs. specialized Early career vs. late career Financially strong vs. financially weak Innovators vs. laggards Risk averse vs. risk neutral

Background Farm and Ranch Manager demographics and diversity: Large vs. small Diversified vs. specialized Early career vs. late career Financially strong vs. financially weak Innovators vs. laggards Risk averse vs. risk neutral Number of farms/ranches versus economic contribution

Educational Programming Marketing (management & finance)

Educational Programming Marketing (management & finance) Outlook (supply and demand) Domestic markets International markets (exports and competition) Trade and exchange rates

Educational Programming Marketing (management & finance) Outlook (supply and demand) Domestic markets International markets (exports and competition) Trade and exchange rates Understanding marketing tools Futures and options markets Interaction with cash markets (basis)

Educational Programming Marketing (management & finance) Outlook (supply and demand) Domestic markets International markets (exports and competition) Trade and exchange rates Understanding marketing tools Futures and options markets Interaction with cash markets (basis) Evaluating Marketing Strategies Lock in price versus enhance price

Educational Programming Missing topics? Technical Analysis Influence of “managed money” GTC orders (futures, options, cash)

Educational Programming Missing topics? Technical Analysis Influence of “managed money” GTC orders (futures, options, cash) Psychology of marketing Greed versus Fear (versus Ego) Market segmentation (cash market issue) Benefit/Cost of storage

Educational Programming Missing topics? Technical Analysis Influence of “managed money” GTC orders (futures, options, cash) Psychology of marketing Greed versus Fear (versus Ego) Market segmentation (cash market issue) Benefit/Cost of storage Managing “information overload” Financing marketing plans (cost of production) Others??

Program Delivery Information Transfer versus Education Are there differences? Face-to-face delivery Meetings, conferences, workshops

Program Delivery Information Transfer versus Education Are there differences? Face-to-face delivery Meetings, conferences, workshops Distance delivery (technology) Web pages Webinars Social media (information “push”) Email and phone Traditional media

Coordination Across Systems Exchanging information vs. Shared programming LMIC – Create a crops version? Crop & livestock listserve “Plains Doc” – Scott Erwin’s AAEA discussion eXtension Others?? “Ownership”, supervision and maintenance