Childhood Obesity Part 2

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Presentation transcript:

Childhood Obesity Part 2

Direct Advertising & Beyond Advertising goes beyond commericals Product placement School sponsorship Contracts Fundraising Channel One Contests / Coupons / Incentives

Causes: Lack of Physical Exercise Although at least 30 minutes of moderate activity is recommended daily. 23% of children have no free-time physical activity Schools have dropped PE classes Media has replaced activity Neighborhoods may be unsafe

Physical Activity Childhood obesity is not just about food. What are some benefits of exercise? What about health risks?

Physical Activity Recommendations 1 hour (or more) of daily physical activity Aerobic activity: 60+ minutes of moderate- to vigorous-intensity every day Muscle-strengthening activity: at least 3 days a week as part of the 60 minutes Bone-strengthening activity: at least 3 days a week as part of the 60 minutes

Examples of Physical Activities for Children and Adolescents Type of Physical Activity Children Adolescents Moderate-intensity aerobic Hiking, bike riding, brisk walking Baseball, yard work, hiking, brisk walking Vigorous-intensity aerobic Bike riding, jumping rope, running, soccer, basketball Jumping rope, bike riding, karate, basketball, cross-country skiing Muscle-strengthening Modified push-ups, sit-ups, rope or tree climbing Exercises with hand-held weights, push-ups, pull-ups, climbing wall Bone-strengthening Jumping rope, running, hopping, skipping, gymnastics Jumping rope, running, sports like gymnastics, basketball CDC, 2008

Physical Activity & Youth CDC, 2008

Physical Activity: Schools “In 2007, only 30% of 9th-12th grade students said they attended physical education classes every day.” (CDC, 2008) Does physical activity have any affect on academics? What can schools do?

Physical Activity: Communities What can communities do to encourage physical activity? Community-wide campaigns Improvements Partner with schools