KOH3361 INTERCULTURAL COMMUNICATION

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KOH3361 INTERCULTURAL COMMUNICATION

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Presentation transcript:

KOH3361 INTERCULTURAL COMMUNICATION 1ST Meeting 20 February 2016 Dr. Moniza Waheed

Class assessments Assignment 1: 30% Assignment 2: 30% Final Exam : 40%

Preview History and Development of Intercultural Communication Taxonomy of Intercultural Communication Basic Concepts in Intercultural Communication

History and Development As a field of study started in the 1950s WW2 saw the collapse of the world economy (except USA) USA took the initiative to build the world economy (had own agenda) Started the Peace Corp. USA build a program to study other cultures & trained Peace Corp members

Why study Intercultural Comm.? Politics Economics https://www.youtube.com/watch?v=GOHvMz7dl2A Social

Taxonomy

Taxonomy-Intercultural Comm.

Sarbaugh’s 1998 Taxonomy 2 assumptions: Individuals from the same culture has a lot of similarities (homogeneity) Uncertainty and uncomfortableness occurs in intercultural communication

Sarbaugh’s 1998 Taxonomy (cont.) Elements in intercultural communication World view Norms Coding system Perception towards the motivation of relationship Ahmad/Wong  Ahmad/Sukarno  Ahmad/Martin Malay/Chinese Malaysian  Malay/Indonesian  Malay/Italian HomogenousHeterogenous

Basic Concepts Understanding own culture Understanding the culture of others In-group / out-group Stereotypes & prejudice Uncertainty https://www.youtube.com/watch?v=WGOYei2vUpY

Recap History and Development of Intercultural Communication Taxonomy of Intercultural Communication Basic Concepts in Intercultural Communication

Questions? monizawaheed.upm@gmail.com 03-8946 8050