Sony The challenge What we did The results W-series

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Presentation transcript:

Sony The challenge What we did The results W-series Sony wanted gym members to consider the W-Series Walkman as a convenient and fun gym companion whilst working out, through live trials within the UK’s largest Health & fitness chain Fitness First. What we did A Walkman W-Series Headset unit was placed in reception with PT product demos. This was supported by 6-sheets, mirror vinyls, data capture cards and a social media and Newsletter campaign with an exclusive competition. The results Both Fitness First and Sony were thrilled with the success of the campaign. Targets were exceeded by 80% with well over 1,800 trials taking place and many Gym goers buying the product as a direct result of the PT demos. Environment: Health Club Media: Mixed Campaign: National