LO PROJECT ON UNDERAGE DRINKING CAMPAIGN Grade 12 Term 2 Assessment LO PROJECT ON UNDERAGE DRINKING CAMPAIGN

By the end of 2018 we hope for you to be a responsible citizen in South Africa. This means that as a responsible citizen you would make a positive contribution to your community. Introduce the project and give 2 or 3 learners an opportunity to mention suggestion for being a responsible citizen. Learners would mention things like: Obeying the law Protecting human rights Being concerned about the wellbeing of others Name 2 ways you could be a responsible citizen.

These include: Obeying the law Protecting human rights Being concerned about the wellbeing of others Participating in civil and political activities Vote in elections

How do you go about challenging discrimination or human rights violations? Know the basic human rights which can be found in the Bill of Rights. Things like: all people have the right to be treated equally, to have dignity and self-respect, to express your ideas.

CAMPAIGNS EVENTS PROJECTS One of the ways you could fulfill your duties as a responsible citizen would be to get involved in : CAMPAIGNS EVENTS PROJECTS

Event: a planned once off activity. Some helpful definitions... Event: a planned once off activity. Project: a planned activity that tends to run over time.

What is an Awareness Campaign? This is a series of actions taken to impact a problem in society or that affects our environment. Teacher to invite a few willing learners to share well known campaigns that they have encountered in the media. Teacher to guide a short introductory discussion by asking questions like: 1. What awareness campaigns have you seen before? 2. Who would you say these campaigns were aimed at? 3. How effective would you say this campaign was?

The stages of a campaign: Recognise the problem in a community eg. Rape of small children in Cape Town Work as a team to brainstorm ideas on how to make the public aware of the problem and to think of possible solutions. Then to promote these solutions using media like newspapers/ radio/ television/ social media/ games etc. Evaluate the effectiveness of the campaign and consider possible changes.

https://youtu.be/DTul2qYDS00 Take a look at this campaign.. And answer the questions from your notes.

Lets see how you did? 1. What was the name of the campaign and what problem in society was addressed through this campaign? 2. Who was the target group of this campaign and where was it implemented? 3. What forms of media were used to communicate awareness to the public? 4.What is the message that was communicated to this group? 5. What could they have done to evaluate the effectiveness of their campaign? You Decide Target group was the youth of KZN schools- 50 schools. Mobile phone Games/ Secret Code in newspapers Social Media/ Songs on television/ Take responsibility for your actions and you can change your future- You decide

Your Project in term 2 will require you to develop a campaign aimed at educating youth about the dangers of underage drinking.

The project is broken up into 5 Sections Section A- Group (no more than 3) Section B- Individual Section C - Group Section D- Group Section E - Individual Section F- Bibliography- combination of the group

Section A Complete this activity with your group in your own time/ or class if your teacher has time. Compile a ONE page written report on your awareness campaign. Section B Each individual in the group needs to do ONE: Advert 30 sec Informative Pamphlet for a social media site 2 Posters for a social media site NB- Your aim is to communicate and evoke a response!

Section C (It’s important to allow at least 2 weeks for this part of your project so you can collect enough data for the next stage.) Your group will choose to create an account on one of the following social media platforms: Use your designs from Section B to promote your campaign on your social media page. Remember to include contact information of the organisation you researched.

Section D Evaluate how effective your campaign was in your school and community. You could use a simple questionnaire to assess the impact. Message at least 10 of the people who responded to your social media page and ask them to complete the following questions. Hand it out to a few people or interview people directly. You could also collect information from Facebook/ Instagram responses.

Section E Get personal!!! Reflect on your part of this project. Do you feel your campaign worked? How did this impact you and what have you leanrt? DON’T rush this! Chat to your group! If you had time, what else would you do?

Section F Compile a list of resources used by the entire group. Include internet websites, video references etc. Make sure you use the correct Harvard Referencing techniques. Include the list of name of people you have interviewed for your project

What makes a campaign not just OK but GREAT?

Which one of these TWO Posters would you say is the BEST Which one of these TWO Posters would you say is the BEST? Give 3 reasons. A B

NO LOGO and no information on where to get help. Positive slogan NO LOGO and no information on where to get help. Take note the connection to the campaign

B Thought provoking Information on the campaign Logo Take note the connection to the campaign

A GREAT poster/pamphlet/ advert… Has a catchy slogan that attracts the attention of people. Provides information on where to get help. Ie contact numbers etc. A logo is used on all the posters/ pamphlets/ adverts. Social Media links are given. There are hashtags/ QR codes/ tags to link the campaign.

So…. Go for it. Be creative So…..Go for it! Be creative! We look forward to following your amazing campaign.