FRAMEWORK ANALYSIS REPORT – Organic Romania EcoR Partener CRPMPEC Plovdiv 29th, 2011, April 28th -

Table of content 1.Short presentation of organic sector current state of organic agriculture in Romania1.Short presentation of organic sector current state of organic agriculture in Romania 2.The current state of organic food retailing2.The current state of organic food retailing 3.Training need analysis of beneficiaries interested in organic food retailing3.Training need analysis of beneficiaries interested in organic food retailing 4.Available training programs and courses4.Available training programs and courses

Brief history of organic farming in Romania 1992 – first trial / plot in organic agriculture 1997 – establishment of the first organic association Bioterra in Cluj first legal framework Gov Ordinance 34/ – within Ministry of Agriculture – office for organic farming 2002 – National Federation for Organic Farming 2003 – national legal framework harmonized with EU legislation 2004 – first national inspection and certification bodies 2005 – first time – support for organic farming 2006 – national logo ae 2007 – 2009 – rapid and continuous evolution 2010 – EcoR Partener is founded

Actual legal framework -EU organic legal framework is adopted since National specific legal framework (most important) -ORDER nr.252 from 2010 to amend Order of the Minister of Agriculture, Forestry and Rural Development no. 219/2007 for approving the rules on registration of operators in organic farming -ORDER-No. Rules 417/110/2002 approving specific labeling of organic products with subsequent amendments -ORDER-No. 65/2010 for approving the regulations on inspection and certification system, approving the inspection and certification bodies Supervision and inspection bodies -Order of the Minister of Agriculture and Forestry and the president of the National Authority for Consumer Protection to allow imports of organic products from third countries 4

Minsitry of Agriculture – Division for organic farming Inspection and certification bodies Control Approval Farm or processing unit Inspection Certification Annual and 6 months report Organisme Naionale de acreditare Regsitration Organic sector structure 5 County Directions for Agriculture

Organic producers and surfaces in organic farming evolution Indicator * Number of registered organic operators Total organic area (ha) Share of cultivated land in organic farming in total agricultural area (%) 111,51,71,86 The area cultivated in organic farming, crops on arable land (ha) , The area cultivated in organic farming, permanent crops (ha) grassland and meadow , , Certified organic farming area, permanent crops (ha) of orchards and vineyards ,43600 Collection of spontaneous plnts (ha) ,481064

Terminology and Identification (Regl.(CE) no. 834/2007),,organic/,,biologic /,,ecologic (Annex la R(CE) nr. 834/2007) In Romania used term,,ecologic 7

Organic farming dynamics Source: Minsitry of AGriculture registration

Crop structure in organic farming 9 Cereals = 80,000 ha (18%), oilseeds and protein = 42,000 ha (14%), permanent pasture and forage crops 30,000 ha (20%), collection and certification of plants and flowers from the spontaneous flora 59,000 ha Source: MAD Register

Organic surface structure evolution 10

Number of registered operators in organic farming

Number of operators by counties 12 > <20 SVMSBC,TL,ILAB,SB,BV,CT,BH,HD,HR,IS,BRMM,SJ,BN, CJ,AR,TM, GJ,AG,TR,PH,V N SM,BT.NT,VS,GL,CV, CS,MH,DJ,OT,VL,DB, IF,GR,BZ

Organic products available on the market Products of Plant Origin: fresh fruits and vegetables, dried fruits and nuts, vegetables, Cereals, Oil seeds, Spices, oil plants, medicinal and aromatic plants, etc Processed Products: Bread, Baked products, Wine from organic grapes, fruit juices, milk and diary products, Fruit juices, sunflower oil, jams / marmalades, processed soy products, pasta, herbal teas, pastries, Products of Animal Origin: Milk, Eggs, Oils, meat products, Honey

Organic processors Number of processors in 2009: 74 Out of which - 48 in vegetal production - 9 in animal producs - 17 in apiculture Processors by sectors

Processed products Sursa: Inregistrare MADR 15 Sheep cheese Schweitzer Yellow cheese Honey

Other organic processed products 16 sunflower oil cold pressed fruit juices processed soy products Pasta herbal teas processed products from snails Pastries Confectionery processed pork products Processed products from hamp Wine from organic grapes Vegetable processed products

Inspection and certification bodies approved by Ministry of Agriculture -2 national inspection and certification body ( SC ECOINSPECT SRL and CERTROM SRL ) + 14 branches or subsidiaries of EU certification bodies approved by Ministry of Agriculture: BCS ÖKO-GARANTIE ROMÂNIA S.R.L; QC&I S.R.L, S.C SUOLO e SALUTE S.R.L, ICEA ROMANIA S.R.L, S.C ECOCERT S.R.L, BIOS S.R.L ITALIA SUCURSALA ROMÂNIA, LACÓN PRIVATE INSTITUTE FOR QUALITY ASSURANCE, S.C IMO CONTROL SRL, CERES HAPPURG GMBH, AGRECO R.F GÖDERZ GMBH GERMANIA SUCURSALA ROMÂNIA, BIOAGRICERT ITALIA SRL SUCURSALA ROMÂNIA, CERTIFICATION SERVICES INTERNATIONAL CSI GMBH GERMANIA SUCURSALA ROMÂNIA, AUSTRIA BIO GARANTIE S.R.L SUCURSALA ROMÂNIA ECOGRUPPO – SUCURSALA BUCURESTI A ECOCERT ITALIA SRL Each of them has a unique identification code RO – ECO - xxx 17

Organic products market An emerging domestic market estimated at about EUR 20 million (in 2009) with a constant increase. Distribution channels: - Wholesale sales in stores - farm-gate sales - Sales in natural and healthy products shops - on-line sales through stock - hyper and supermarkets - Specialised organic shops - home delivery services 18

Results from questionnaires analysis

Dynamics of organic products trading 2006= to Share 2008 cereals (54 %) 2007= to -oil plants (22 %) 2008= to - spontaneous flora collection (20%) - processed milk products 1 %) -honey 2007 (0,94%) -other products (2,06), Main export markets: Netherlands, Germany, Italy, Denmark, UK Perspective: U.S. market penetration 20 Sursa: Comunicari comercianti

Training need analysis of beneficiaries interested in organic food retailing Producers Topics are: Organic Agriculture Organic food production Organic products labeling Processing requirements training in basic organic production and processing methods is required Training tools face to face training printed materials on job training and short seminars

Training need analysis of beneficiaries interested in organic food retailing

Training need analysis of beneficiaries interested in organic food retailing Retailers Topics are: organic agriculture in general trade in Organic Agriculture Organic food production other topics, communication skills, nutrition science Training tools face to face training printed materials

Romanian organic sector is dynamic and in continuous development Increasing of internal market A big demand from consumers Highest priority: conversion of conventional farms to organic methods 25 Conclusion

Action plan Producers/processors problem - lack of information related to organic production but mostly to organic processing requirements and trading of organic products (legal framework, labeling, distribution channels and selling materials) solution: - seminars and informative materials on how to produce organic products and how to successful sale organic products on internal market. Retailers problem - lack of information related to organic agriculture methods and organic trade. There is lack of knowledge also related to organic food production legal requirements. solution: - producing of qualitative, standardized informative materials (flyers and booklets) but also organizing face to face courses Consumers, stakeholders and decision makers problem - lack of information related to organic agriculture in general. Problems related with trust in made in Romania organic products and inspection services, confusion with traditional/natural/healthy products. solution: - informative campaign related to EU rules for organic production with a clear, distinct and impressive message, training of mass media factors in organic concept, increasing the visibility of Ministry of Agriculture as a key and correct factor in control of the certification bodies activities, campaign for clarification of the difference between the mentioned products and organic products. Continuous formation of the youngest consumers from kindergarten to universities even not related to agriculture.

EcoR Partener Motto: Excellence in organic agriculture by partnership and professionalism - the key to success in business EcoR established in 2010 Founder members – executive responsabilities Goal - promoting excellence in the sale of certified organic products The Board team

EcoR Partener International network

EcoR Partener National network FNAE Federatia Nationala de Agricultura Ecologica – Romania BIOTERRA Asociatia BioAgricultorilor din ROMANIA – Cluj-Napoca ADFR – Asociatia de Dezvoltare a Fermierilor din Romania CNIPMMR Ministrul Economiei, Comerţului şi Mediului de Afaceri

EcoR Partener Events Organic Romania: International Forum for organic business - Sibiu November EcoKonnect BioFach Targul Mondial de Ecologie Nürnberg Germania Februarie 2011

2. EcoR Partener 2.4 Evenimente

Goal: development of a standardized qualification system for organic retailers (owners and sellers) Target group: - organic farmers - organic food retailers - processors of organic products Period Start 2010 – end 2012 Bulgarian partners: Higher School Agricultural College, Prof. Dr. Mariana Ivanova Eurocentre - Land and Environment, Prof. Dr. Vladislav Popov Projects in implementation developed by EcoR EcoQualify EcoQualify III project - "Implementing a Quality Assurance System for training of certified organic products retailers'

Other projects organic farms school type (South school organic farm - Constanta - in collaboration with the Association and Eng Alexe Niculai BioKreis Center and organic farm school - Cluj Napoca materials (publications, videos, DVD) with practical aspects of crop / processing and marketing of organic products ; development of private standard "EcoR Partner" for organic business to be recognized by similar organizations. The ultimate goal is to achieve a higher degree of recognition of the organic sector in Romania and confidence in the products and manufacturers certified under this standard in Romania, "Travel packages - Organic trip" in collaboration with City Tours & Events ( in EU countries (Austria, Germany, France, Greece) Economic missions development for organic producers and processors (Emirates, Canada and Japan – 2011)

Thank you! EcoR Partener Team Tel: Fax: