Part 2- Identifying decision makers and structuring effective messages Telling the Story- Why Investing in Immunization is a Priority for our Country Part 2- Identifying decision makers and structuring effective messages Note: This presentation draws very heavily on work that WHO Euro has done on resource mobilization for immunization, led by Niyazi Cakmak and Katrine Habersaat. Some of the following slides are from a workshop in November 2017 in Copenhagen.

Checklist for conveying investment needs effectively CITE EVIDENCE Facts and data, graphs and illustrations ELICIT EMOTION Children, the future generation CREATE INCENTIVES How stakeholders can benefit from supporting immunization EXPLAIN THREATS AND RISKS Consequences of inaction KEEP IT SIMPLE Avoid being overly technical BE RELEVANT Speak to current issues and motivators for your stakeholders Adapted with permission from WHO-Euro: Resource Mobilization Workshop, Copenhagen, Denmark. November, 2017

Why Might Immunization Investment Requirements Increase Over Time? Rapid increase in vaccine co-financing during Gavi transition Upgrading supply chain New vaccine introductions Other measures to improve coverage, reach special populations Growing birth cohort Greater attention to adequate funding of operating costs

A Step-by-Step Resource Mobilization Approach STEP 1: DEFINE YOUR FUNDING NEEDS STEP 2: IDENTIFY STAKEHOLDERS STEP 3: UNDERSTAND STAKEHOLDERS STEP 4: JUSTIFY INVESTMENT STEP 5: PLAN ACTIVITIES Adapted with permission from WHO-Euro: Resource Mobilization Workshop, Copenhagen, Denmark. November, 2017

Define Your Funding Needs STEP 1 2 3 4 Define Your Funding Needs What are the activities required to achieve your objective? What is the cost of each activity? What is the total amount of resources required (by cost categories)? What is your available funding? Adapted with permission from WHO-Euro: Resource Mobilization Workshop, Copenhagen, Denmark. November, 2017

Identify Stakeholders And Decisions Makers STEP 1 2 3 4 Identify Stakeholders And Decisions Makers Decision-makers Those who influence decision-makers Your potential partners Adapted with permission from WHO-Euro: Resource Mobilization Workshop, Copenhagen, Denmark. November, 2017

STEP 1 2 3 4 Consider Stakeholders With Direct and Indirect Influence On Immunization Funding PARLIA-MENT COMMIT-TEES MEDIA DECISION-MAKERS EXPERTS OPINION LEADERS CIVIL SERVANTS Adapted with permission from WHO-Euro: Resource Mobilization Workshop, Copenhagen, Denmark. November, 2017

The Everyday Of Decision Makers STEP 1 2 3 4 The Everyday Of Decision Makers Scarce resources Many similar requests with difficulty comparing across them Other more current issues Often a short-term focus Adapted with permission from WHO-Euro: Resource Mobilization Workshop, Copenhagen, Denmark. November, 2017

Two Important Concepts For Decision Makers STEP 1 2 3 4 Two Important Concepts For Decision Makers MOTIVATORS reasons why they would support immunization BARRIERS reasons why they would not support immunization Other (health) areas that are more important to him/her? Lack of knowledge or understanding about social benefits of vaccination? Lack of knowledge of cost- effectiveness of vaccination? Misperceptions re vaccination? Fear of negative media environment? How can immunization fit into… The stakeholder’s personal or political standpoint? The political agendas most important to the stakeholder? The possible areas where the stakeholder may be looking for success? Adapted with permission from WHO-Euro: Resource Mobilization Workshop, Copenhagen, Denmark. November, 2017

Be Prepared To Elaborate On… STEP 1 2 3 4 Be Prepared To Elaborate On… The costs – in concrete terms The benefits – in quantified value to the extent possible The milestones – how, when where will it be implemented? Adapted with permission from WHO-Euro: Resource Mobilization Workshop, Copenhagen, Denmark. November, 2017

STEP 1 2 3 4 Know The Procedures January: Work starts in the Ministry of Finance April: Other relevant ministries are involved June: Government decisions September: Presentation to the Parliament October: Political negotiations December: Adopting the budget Be aware of the decision-making procedures. Know when the relevant decisions are to be taken... Adapted with permission from WHO-Euro: Resource Mobilization Workshop, Copenhagen, Denmark. November, 2017

Develop Simple, Clear Messages That Can: STEP 1 2 3 4 Develop Simple, Clear Messages That Can: Help you be precise in a complicated area Help you to be consistent and repeat key issues Help to reinforce and consolidate their understanding Help you manage difficult questions and challenges Adapted with permission from WHO-Euro: Resource Mobilization Workshop, Copenhagen, Denmark. November, 2017

STEP 1 2 3 4 Share The Messages Messages are more powerful when carried by more than one person Make sure your colleagues and your partners know the messages well With coordinated messages you will avoid confusion and loss of trust Adapted with permission from WHO-Euro: Resource Mobilization Workshop, Copenhagen, Denmark. November, 2017

EXPLAIN THREATS AND RISKS Recap: Checklist CITE EVIDENCE Facts and data, graphs and illustrations ELICIT EMOTION Children, the future generation CREATE INCENTIVES How stakeholders can benefit from supporting immunization EXPLAIN THREATS AND RISKS Consequences of inaction KEEP IT SIMPLE Avoid being overly technical BE RELEVANT Speak to current issues and motivators for your stakeholders Adapted with permission from WHO-Euro: Resource Mobilization Workshop, Copenhagen, Denmark. November, 2017

Group work: develop a short powerpoint presentation Your program is in need of additional funding for a specific purpose The Minister of Health asked you to deliver a presentation at an Inter-sectoral Meeting chaired by the Deputy Prime Minister, where Government’s priorities for the next three years will be discussed. Great opportunity to present your program targets and needs (all key decision makers will be there, such as, Ministry of Planning, Ministry of Finance and others) 10 minutes for presentation Prepare the presentation (or an outline) that highlights achievements, challenges, future targets and needs, bearing in mind the types of key messages that are likely to succeed with this audience Adapted with permission from WHO-Euro: Resource Mobilization Workshop, Copenhagen, Denmark. November, 2017