Optimizing Your Job Search Presented by: Bruce Randall, CRIEC Richard Bucher, Right Management

After Layoffs....Impact on your Workforce Agenda Moving beyond the job posting Build on who you are Build on marketing collateral Build on career options Build on the vehicles

Moving Beyond the Job Posting Ride the job posting to a vertical market Tap the job posting for its wealth of content Two “must do’s” for each job posting Two applications for each job posting

Build on Who You Are Your technical strengths Your core competencies Your brand and its accompanying stories

Demonstrate you are “valuable talent” Make the case that you are a valuable talent by demonstrating the following: The abilities and competencies you have and your particular strengths: Analytical, leadership, follow-through. How you see organizations developing during the next two years and how and where you can make a contribution. Your notable achievements and how you are developing yourself professionally. Your unique characteristics e.g., sense of humour, straight-talking, decisive, innovative, logical. (What is your style? How do you differentiate yourself?) Wherever possible, give specific examples as they carry much more conviction. Differentiate yourself.

Build on Marketing Collateral Resume Cover Letters Summaries/Sizzle Sheet Networking Brief

Build on Career Options Determine your choices. Set a hierarchy and apportion your time Have an exit strategy Have a return strategy .

Build on Search Vehicles LinkedIn Up to date; professional; relevant Knowledge-sharing On-line formats; facilitating workshops; career sessions Information coffees 30 minute meetings Volunteering Big Ticket; lend experience; Networking Relationship Building