Research Portfolio Name: …................................

The purpose of this research portfolio is to continuously add to it throughout the year as and when you conduct research for your productions.  It should include: audience, market & production research.  Periodically you will be instructed by your lecturers when to add relevant research evidence into this portfolio Introduction

Contents Advertising Slide ….. to …... Primary Research Slide ….. to …...                                           Secondary Research Slide ….. to …...                                          Summary  Factual Production 

Advertising  "Creativity without strategy is called art, creativity with strategy is called advertising"  

2. Insert your questionnaire into this portfolio 1. Design a questionnaire that investigates who watches TV adverts, what people think about previous TV advertising campaigns and to discover what they think makes a powerful, influential TV advert.  2. Insert your questionnaire into this portfolio  3. Once you have obtained a minimum of 20 responses, insert the results of your questionnaire into this section.  (Audience Research) (Quantitative & Qualitative) Primary Research

2. Insert your focus group questions into this section Primary Research Focus Group 1. Design & conduct a focus group to obtain more qualitative data to inform your research  2. Insert your focus group questions into this section  ​ 3. Once you have completed your focus group, insert the results into this section of your research portfolio (Audience Research) (Qualitative) 

QUANTITATIVE Secondary Research Find recent and past TV adverts on YouTube, write down how many likes/dislikes & how many views & display your findings in a table & insert into this portfolio QUANTITATIVE (Market Research) https://www.thinkbox.tv/News-and-opinion/Newsroom/TV-accounts-for-94-percent-of-video-advertising https://www.thinkbox.tv/Research/Nickable-Charts/TV-viewing-and-audiences/2017-TV-viewing-report https://www.thinkbox.tv/News-and-opinion/Newsroom/TV-advertising-forecast-to-return-to-annual-growth-in-2018 Follow the links to thinkbox TV and collate data on viewing habits for recent years. Present your findings in a table. 

*Make sure you harvard reference the sources of information Secondary Research Find recent and past TV adverts on YouTube, collate some of the audience comments that have been posted & display your findings in a table & insert into this portfolio QUALITITATIVE Follow the links to thinkbox TV articles in the notes section below and extract useful & relevant information, presenting your findings in an appropriate format within your portfolio (Market Research) https://www.thinkbox.tv/Case-studies/Brand-films/DFS https://www.thinkbox.tv/Case-studies/Pinterest-pinned-their-hopes-on-TV https://www.thinkbox.tv/Research/Thinkbox-research/Marketing-Effectiveness-in-the-Digital-Era-Media-in-Focus *Make sure you harvard reference the sources of information

QUALITITATIVE Production Research You need to research appropriate possible locations to film your advert at. You need to collate various photographs of a selection of possible locations & annotate these images, noting down the pros & cons of each.   You also need to research what crew you will require and what their availability is for filming. Present their availability & contact details in a table.  Finally, research which equipment you will require to record your advert. You must collate photographs of the kit you will need & annotate the key functions of each item will offer & the purpose it will serve. You also need to research the availability of each item and present this information in an appropriate table.  QUALITITATIVE (Primary)

QUALITITATIVE Market Research Watch & deconstruct a minimum of two TV adverts that either are selling the same/similar product as the one you are pitching for or one that uses a filming/editing style that you hope to execute in your own production.  Capture relevant screenshots and annotate your thoughts & observations. Present your findings in an appropriate format and insert into your research portfolio.   QUALITITATIVE (Primary) 

3. How would you conduct your research differently next time? Now that you have completed your research, you need to summarise & evaluate what you have found out and how this information may influence your own advertisement production.  Summary Key Points to Include:  1. Explain what you found out from both your primary and secondary research  2. Which research method did you find most insightful for your forthcoming production assignment and why?  3. How would you conduct your research differently next time?  *Remember to insert your summary into this research portfolio 

Factual Production "We are all storytellers. We all live in a network of stories. There isn't a stronger connection between people than storytelling"  

2. Insert your questionnaire into this portfolio 1. Design a questionnaire that investigates what people already know about your chosen documentary topic & what they would prefer to see within a documentary 2. Insert your questionnaire into this portfolio  3. Once you have obtained a minimum of 20 responses, insert the results of your questionnaire into this section.  Aims of questionnaire:  - Who is interested in your documentary topic I.e. age, gender, psychographics, socio-economic status  - Where would they watch it? I.e. Netflix, YouTube, Facebook, Broadcast TV etc.  - What gaps are there in their knowledge & understanding of your topic/story - Why do they watch documentaries?  Primary Research

Questionnaire (Insert your questionnaire here)

Questionnaire Results (Insert your graphs here)

2. Insert your focus group questions into this section Primary Research Focus Group 1. Design & conduct a focus group to obtain more qualitative data to inform your research (this could include their responses to a documentary that focuses on a similar topic/style to your own idea) ​ 2. Insert your focus group questions into this section  3. Once you have completed your focus group, insert the results into this section of your research portfolio

Description of participants: Age range:  Gender:  Socio-economic status:  Questions asked/Activities undertaken:  Responses:  Focus Group Results (Insert the results of your focus group here) 

QUANTITATIVE Secondary Research Find recent and past documentaries on YouTube, write down how many likes/dislikes & how many views & display your findings in a table & insert into this portfolio Visit ScreenDaily & collate box office figures for documentary film releases & collate data into a table.  QUANTITATIVE *For higher grade boundaries, make you research specific to similar styles/topics in relation to the documentary you are hoping to make. If you only include general data that is not specific to your chosen subject/topic then you will only be able to achieve a PASS.  Use RottenTomatoes to gather ratings for recent & past documentaries. Collate your findings into a table & insert into your research portfolio.  

Results Name of Documentary Box office figures UK Name of Documentary Number of Likes Name of Documentary Number of Tomatoes *For higher grade boundaries, make you research specific to similar styles/topics in relation to the documentary you are hoping to make. If you only include general data that is not specific to your chosen subject/topic then you will only be able to achieve a PASS. 

*make sure you correctly reference the sources of information Secondary Research Visit online sources to gather statistical data about your chosen topic & present the results of this research in an appropriate table format.  *make sure you correctly reference the sources of information  QUANTITATIVE

Insert the screenshots/results of your research into this page *For higher grade boundaries, make you research specific to similar styles/topics in relation to the documentary you are hoping to make. If you only include general data that is not specific to your chosen subject/topic then you will only be able to achieve a PASS. 

*Make sure you harvard reference the sources of information Secondary Research Find recent and past documentaries on YouTube, collate some of the audience comments that have been posted & display your findings in a table & insert into this portfolio Visit ScreenDaily & collate extracts from reviews about specific documentaries.  QUALITITATIVE Use Rotten Tomatoes to research & collate written reviews & comments about specific documentaries. Screenshot these comments & them to your research portfolio.  *Make sure you harvard reference the sources of information

Results Name of Documentary Comments Name of Documentary Comments *For higher grade boundaries, make you research specific to similar styles/topics in relation to the documentary you are hoping to make. If you only include general data that is not specific to your chosen subject/topic then you will only be able to achieve a PASS. 

*Make sure you harvard reference the sources of information Secondary Research Visit relevant & trusted websites/sources to gather detailed & opinion based information specifically about your chosen topic.  Screenshot yoru findings and collate them appropriately within this research portfolio.  QUALITITATIVE *Make sure you harvard reference the sources of information

Insert the screenshots/results of your research into this page *For higher grade boundaries, make you research specific to similar styles/topics in relation to the documentary you are hoping to make. If you only include general data that is not specific to your chosen subject/topic then you will only be able to achieve a PASS. 

*Remember to reference the source of the video Market Research Watch & deconstruct a minimum of two documentaries that either focus on the same topic as you are pitching for or use a filming/editing style that you hope to execute in your own production. Capture relevant screenshots and annotate them with your observations and thoughts. Present your findings in an appropriate format and insert into this research portfolio.  *Remember to reference the source of the video  QUALITITATIVE (Primary)

Insert the screenshots/results of your market research into this page *For higher grade boundaries, make you research specific to similar styles/topics in relation to the documentary you are hoping to make. If you only include general data that is not specific to your chosen subject/topic then you will only be able to achieve a PASS. 

3. How would you conduct your research differently next time? Now that you have completed your research, you need to summarise & evaluate what you have found out and how this information may influence your own advertisement production.  Summary Key Points to Include:  1. Explain what you found out from both your primary and secondary research  2. Which research method did you find most insightful for your forthcoming production assignment and why?  3. How would you conduct your research differently next time?  *Remember to insert your summary into this research portfolio