Creating a Movement & Connecting Communities

Creating a Movement & Connecting Communities Panelists: Maureen Brockman, Vice President, Embrace Families Foundation; Patty Carroll, Director of Community Relations and Recruitment; Partnership for Strong Families Christina Kaiser, Director of Community Relations, Communities Connected for Kids; Cheri Sheffer, Chief Operating Officer, Communities Connected for Kids

Creating a Movement & Connecting Communities Florida’s unique system of care is increasingly becoming a model for innovations in the care of our children and consistently improving outcomes. Much of that success is a direct result of Florida’s unique community-based system of care which cultivates local ecosystems of community-based and provider agencies, regional DCF staff, child protection teams, case workers, judges, foster families, and so many other partners. While many in this ecosystem may be familiar with the agencies serving their communities or even the services you’re providing.

Creating a Movement & Connecting Communities How can an agency’s branding and marketing help tell that story to your local community and other potential partners, while also educating various audiences?

2018-2019 Monthly Awareness Campaigns November 2018 - National Adoption Month March 2019 - National Social Workers Month April 2019 - Child Abuse Prevention Month May 2019 - National Foster Care Month June 2019 - National Reunification Month

2018-2019 Monthly Awareness Campaigns Email Signature Buttons Campaign Tools Key Messaging Documents Printable Collateral Materials (Selfie Frame, campaign cards, etc.) Social Media Profile Banners Fliers & Infographics Email Signature Buttons Social Media Draft Posts & Accompanying Graphics Press Releases (Joint & Template), Letters to the Editor & Opinion Editorials Videos to be Used for Social Media or PSAs

2018-2019 Monthly Awareness Campaigns Partners Throughout several months, FCC collaborated with member agencies, state agencies and others to develop campaign materials and distribute to FCC membership. National Adoption Month Selfless Love Foundation Dave Thomas Foundation for Adoption Governor’s Office Department of Children and Families National Foster Care Month Department of Children and Families Child Abuse Prevention Month Embrace Families National Reunification Month Communities Connected for Kids