BOOTCAMP SOCIAL INNOVATION ACCELERATOR TO CREATE LASTING CHANGE POWERED BY SANTANDER developed in partnership with

HOW TO BUILD POWERFUL RELATIONSHIPS

President/Founder, Proximity to Power Clarisa Lindenmeyer President/Founder, Proximity to Power

Mentor Prep + Cost Assumptions Business Model Validation Lab Identify Assumptions Rapid Prototyping Mentor Prep + Cost Assumptions Strategic Planning Customer Discovery Customer Validation Mentor Feedback Keep Momentum

HOW WAS YESTERDAY?

GAME

WHY ARE RELATIONSHIPS SO IMPORTANT?

Use all your strength

PEOPLE = UNFAIR ADVANTAGE

^ PEOPLE = ^UNFAIR ADVANTAGE LONG-TERM LONG-TERM ^ PEOPLE = ^UNFAIR ADVANTAGE

HOW TO BUILD POWERFUL RELATIONSHIPS: THE PLAN How to prepare for a meeting How to lead a meeting with a mentor/funder How to follow up from a meeting with a mentor/funder

You are in the driver’s seat!

PRE-MEETING

DO YOUR HOMEWORK!

DURING THE MEETING

SET THE AGENDA AND LEAD THE MEETING

KEEP THE LISTENER ENGAGED

DRAWING YOUR VENTURE

STEP 3: Illustrate how your solution solves the problem STEP 1: Draw or illustrate the problem STEP 2: Draw or illustrate what success looks like STEP 4: Demonstrate what traction or success you’ve already achieved STEP 5: Articulate your priorities for the future STEP 6: Make your ask

SUMMARY Ask how much time the mentor/funder has for the meeting (lead the meeting) Set the agenda for the meeting (lead the meeting) Explain the venture, succinctly (draw the venture) Explain exactly where the mentor can plug in (draw the venture, listener engagement) Outline next steps (listener engagement)

POST MEETING

POST MEETING When What Immediately Thank you + Next Steps Later Update + Distance Traveled with mentor’s help Quarterly Regular Updates (to the network)

There is nothing more important to first determining if there is product-market fit. Every other assumption will flow from here.

THE MENTOR-ENTREPRENEUR RELATIONSHIP How to find mentors How to communicate with mentors How to get a mentor to be YOUR mentor How to manage different mentors’ opinions

HOW TO FIND MENTORS

Questions to ask yourself Who is where I want to be in 15 years? Who has been through what I am going through right now? What companies do I admire? Why?

WHAT’S YOUR TYPE? Short-term Long-term

WHAT’S YOUR TYPE? Generic Issue-Specific

WHAT’S YOUR TYPE? Local Long Distance

HOW TO GET A MENTOR TO BE YOUR MENTOR

HOW TO GET A MENTOR TO BE YOUR MENTOR The following things should likely be discussed: If there is interest from both sides to make this a more regular mentor-entrepreneur relationship What is success for both sides The regularity of the communication - how often will you communicate? When it comes to how to get a mentor to be YOUR mentor, there is no one right way. However, it usually starts with an honest conversation about if you, the entrepreneur, could find a time to meet with the mentor regularly. In this conversation, the following things should likely be discussed: if there is interest from both sides to make this a more regular mentor-entrepreneur relationship what is success for both sides the regularity of the communication - how often will you communicate?

MENTOR WHIPLASH What do you do when one mentor tells you to go left, and another mentor tells you to go right?

YOU ARE THE EXPERT IN YOUR BUSINESS What do you know to be true? What steps can you take to figure out which direction to go?

MENTOR ROUNDTABLES Opportunities to have mentors with differing opinions in on the same conversation Mentors can discuss their perspectives and refine them, so you walk out with the best outcome

QUESTIONS?