Previous E-blasts Holiday Cards/ Invitations

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Presentation transcript:

Port of Bremerton Newsletter Update Victoria Peters, Marketing & Communications Cordinator

Previous E-blasts Holiday Cards/ Invitations Event Announcements Attendance at Boat Shows/Trade Shows Holiday Cards/ Invitations

Quarterly Newsletter – The Port Report Newsletter Process Meet with executive staff to review recent projects/updates. Prioritize topics to include information on all our sectors – Industrial/Business, Marine, Airport, Community Events etc. 2018 began quarterly newsletter. Full news stories featured on Port website – www.portofbremerton.org

Community Reach County-wide businesses & local leadership Elected Officials Community Members that have elected to receive notification Visit: www.portofbremerton.org/newsletter to sign up online

Quarterly Newsletter – The Port Report July Newsletter Topics CEO Note Tenant Spotlight - Inventech New Airport & Industrial Tenants Airlift Northwest Olde Thyme Aviation BACE WA Ave Property Sale BPA Scholarship Car Cruise – Airport Wings of Freedom Tour Recap Upcoming Events Rock the Docks POB Comm. Meeting Fly-In

42% open rate 30% click rate Sent to over 2K People who clicked on the email in their inbox 30% click rate People who clicked on a link in the article Sent to over 2K Various distribution lists to send more targeted messages

AUDIENCE 59.6 % Viewed the Newsletter on their Desktop 40.4% Viewed the Newsletter on their Mobile Device

Quarterly Newsletter – The Port Report October Newsletter Topics Commissioner Message Industrial Park Update New Port Employees Fly-In Recap American Cruise Line visit Tenant Showcase Upcoming Events

Airport Tenant Updates – PWT Happenings Airport Tenants Updates Weather/AWOS Construction Events 56% open rate 16% click-through rate

Newsletter Options Sign up at Tradeshows Choose Topics of Interest Tenant News

Newsletter Goals Learn from our community – what they are interested/want to know more about to continue to provide relevant content to the public. Continue timely, consistent messaging via e-blasts, newsletters and social media content Maintain updated contact lists - engage more community members in what we do and who we are.

Thank you!