IP ISSUES IN LICENSING OF TECHNOLOGY IN THE ELECTRONICS INDUSTRY SUNITA K. SREEDHARAN ANAND AND ANAND Delhi – 20th February 2007

INVINCIBILITY LIES IN THE DEFENSE; THE POSSIBILITY OF VICTORY IN THE ATTACK SUN TZU ANAND AND ANAND

IT IS NOT ENOUGH TO MAKE OR DO THINGS THAT YOU CAN SELL THE CHALLENGE IT IS NOT ENOUGH TO MAKE OR DO THINGS THAT YOU CAN SELL YOU NEED TO MANAGE AND UTILIZE YOUR IP ASSETS IN CONJUNCTION WITH ALL OTHER ASSETS OF THE COMPANY ANAND AND ANAND

INTELLECTUAL PROPERTIES Copyright Design Trade Dress Product & / Services Trademark Trade Secret Patent

IPR PORTFOLIO OPTIMIZATION GENERATE REVENUE CREATE BENCHMARKS FORM MARKET PARTNERSHIPS ANAND AND ANAND

MARKET PARTNERSHIPS BUSINESS OPPORTUNITIES GOVERNMENT POLICIES PREVAILING LAWS SOCIO-ECONOMIC CONSIDERATIONS ANAND AND ANAND

some figures - significance IBM – USD 1.5 billion in royalties Microsoft - 1990 – 5 patents 2000 – nearly 1,500 patents Gillette had a wall of 22 patents on its product including blade, the handle, the packaging ANAND AND ANAND

THE RELEVANT QUESTIONS WHAT & HOW WHY WHEN WHO WHERE ANAND AND ANAND

JOINT VENTURE MERGER FRANCHISE ACQUISITION LICENSING WHAT WHERE WHO WHEN WHY WHICH HOW DILIGENCE DUE HOW WHEN JOINT VENTURE WHAT MERGER FRANCHISE WHO ACQUISITION IP AUDIT WHICH LICENSING WHERE TECHNOLOGY TRANSFER WHY ANAND AND ANAND

Last thoughts… To know your intellectual property rights; To effectively secure / register your IPR’S; To take reasonable steps for promotion; To have a good network of information; To develop a workable enforcement strategy; To regularly allocate funds in anticipation; To enforce your rights vigorously & strategically. ANAND AND ANAND

Intellectual property is of vital importance to global economy THANK YOU Sunita K. Sreedharan sunita@anandandanand.com ANAND AND ANAND