HoneyTag Project

The objective Protection of both brand and geographical origin of Durmitor’s honey. Unique identification and tracking of each honey jar. Food safety control. Smart label - combinations of QR code and functional inks.

Smart label

Ink specifications

Digital product semantic model

Use cases

Component diagram

System architecture

Mobile application

University of Donja Gorica TagItWine Project University of Donja Gorica

The Problem Counterfeiting in wine industry Remarks Using fake labels with subtle changes in brand name and/or company logo Using authentic labels removed from more expensive wines and place them on cheaper wine Remarks Affects wine maker’s reputation, tradition and economy of the region Counterfeit wine market estimates go up to 4-5% Plantaže produces over 17 million bottle products annually sold in 35 countries world wide

The Team University of Donja Gorica Company Plantaže Faculty for Information Systems and Technologies Company Plantaže Market leader in Southeast Europe The biggest wine producer in the region

The Idea Utilization of TagItSmart technologies to make an anti-counterfeiting system

The Focus Focus is on the Brand protection use case Real situation, big challenge – example of fake labels below

Concept and Approach

Functional Ink Photo-chromatic Ink

How does it work? Product authentication

© 2017 University of Donja Gorica Main Stakeholders Wine makers Distributors Retailers Consumers © 2017 University of Donja Gorica