POVs & Experience Prototypes

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Presentation transcript:

POVs & Experience Prototypes Hali Max Doshi

Problem Domain Remedying the difficulties and worries that may arise for anyone traveling to unfamiliar destinations.

POV - Preparation We met Maruk, a frequent international traveler. We were amazed to find that he often traveled spontaneously, and thus, would go to a foreign country unprepared both logistically and culturally. It would be game changing if we could help him better prepare so travel feels more natural.

Interviews Genki 24 years old Japanese Karina 20 years old American Lan De 65 years old Chinese

Results “Usually stay home in comfort zone” - Genki “We stayed in a traditional hotel [in Japan]. We didn’t know how to use the toilets, showers, and sleeping areas” - Karina “The world is a very big place” - Lan De There is a need to feel connected and to explore the rest of the world. Certain everyday cultural norms can be shocking to people of different cultures. Being able to remember experiences is very satisfying.

POV - Storing Experiences We met Ami, a flight attendant who travels frequently. We were amazed to find that some flight attendants keep online travel journals, but Ami doesn’t journal because it takes too much time and effort. It would be game changing to have an easy way to store experiences for future reference and sharing.

POV - Staying Connected We met Mariko, an older woman from Japan We were amazed to find that she searched for public wifi and phonebooths to communicate with loved ones while traveling. It would be game changing to provide an efficient way to stay connected while traveling.

POV - Displaying Necessities We met Karina, a student who travels out of the country at least once a year. We were amazed to find that travelers must know the nearest locations of necessities, such as restrooms, when traveling. It would be game changing to easily fulfill the needs of travelers

How Might We… Ami - Flight Attendant remind her to record experiences connect her travel experiences to her average life make documenting a collaborative process How might we help her focus on and preserve the moment?

How Might We… Mariko - International Traveler encourage the reverse and have others communicate with the user help her find connections in her immediate surroundings make the travel experience less isolating How might we let her family and friends travel with her or feel like they’re with her?

How Might We… Karina - Student decrease the needs of travelers help her be more flexible in her needs involve strangers/locals in the hunt for necessities How might we help accommodate individual travelers’ needs and provide her with the convenience of home when she’s on-the-go?

Solutions EventPOP Cultural Translation Tasker

User Testers Juan Dominican Republic Monica + Nil South Korea Jordan America

Experience Prototype #1 - EventPOP

Results & Validity Simple, intuitive interface Pop up events could be disrupting Posting an event is not as intuitive as finding an event Users enjoy planning beforehand Conclusion: Adds spontaneity, but a user with plans would only go to events if they had extra time

Experience Prototype #2 - Cultural Translation

Results & Validity Linear flow helps identify user needs Assumes that user has American cultural background Could include more basic needs Relation to “what would you do at home” draws cultural parallel Conclusion: Simplicity helps hone in on cultural parallels to basic needs But app needs to be aware of user’s culture

Experience Prototype #3 - Tasker

Results & Validity User can stay in familiar area Visibility between user and tasker is important Unclear if can request product or service Unclear how to pay for delivery Conclusion: App felt more like an on-demand delivery service than a way to navigate a foreign place

Summary Original POVs related to storing experiences, displaying necessities, and staying connected. Best solutions came from storing experiences and displaying necessities EventPOP and Cultural Translation were best able to communicate their purpose and Cultural Translation had a simpler interface. Tasker came across as an on-demand service. We would love your feedback on our prototypes.