Benefits Plus® Auto and Home Insurance Program ASSOCIATION COMMUNICATIONS CATALOG

Agenda Accessing marketing material Inserts Posters eCards AdCreator Miscellaneous

Click on Sales & Marketing Tab Accessing Benefits Plus Marketing Materials Click on Sales & Marketing Tab Select find/order materials Click on the Personal Insurance Toolkit Image

Accessing Benefits Plus Marketing Materials Click “Order brochures and forms” to customize and order printed material Click “eCards” to choose one of many email templates Click “AdCreator” to create ads, flyers and eBrochures for Benefits Plus

Accessing Benefits Plus Marketing Materials Enter the PL number in the search box Click “Benefits Plus” to view available material by audience

Inserts Inserts PL Number Audience Use PL-15209 Product: Auto & Home Size: 8.5”x3.75” Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials” select “Order brochures and forms” Messaging: Focus is on the auto product Members Insert in mailer In dues statements Handout at meetings New member packets PL-15210 Personalization: Agency Name, Address, Phone, Fax, Email Messaging: Focus is on the home product PL-8786 Messaging: The benefits of the multi policy discount

Inserts Inserts PL Number Audience Use PL-8787 Product: All with claim messaging Size: 8.5”x3.75” Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials” select “Order brochures and forms” Messaging: Highlights our claims service and lists all products Members Insert in mailer In dues statements Handout at meetings New member packets PL-10447 Product: All with identity theft callout Toolkit Location: Under “find/order/ materials” select “Order brochures and forms” Messaging: Highlights the identity theft coverage PL-12140 Product: Auto & Home Personalization: Agency Name, Address, Phone, Fax, Email Messaging: Highlights the overall benefit of the program

eCards Emails Messaging Audience Use Save money with this new benefit Product: Auto & Home Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/ materials" select “eCards” Members Announce new auto and home insurance benefit to members Reminder of program benefits to members Selling auto to members Product: Auto Only Personalization: Agency Name, Address, Phone, Fax, Email Toolkit Location: Under “find/order/materials” select “eCards” Promote potential auto insurance savings

AdCreator Campaigns Specifications Audience Use Product: Auto & Home Size: 8.5”x11” Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE (electronic PDF only) Toolkit Location: Under “find/order/materials” select “AdCreator” Messaging: Highlights benefits of the program and the multi policy discount. Members Post in highly trafficked locations Resize to place in newsletters Attach to an email Product: Auto Personalization: Agency Name, Address, Phone, Fax, Email Messaging: Highlights benefits of the program for groups with an auto only product offered. Messaging: Highlights benefits of the program and emphasizing having the right protection.

Miscellaneous Item PL Number Audience Use Business Reply Folder Product: Auto & Home Size: 5 1/2"x7 1/4" Personalization: Agency Name, Address Price: FREE Toolkit Location: Under “find/order/materials’ select “Order brochures and forms” Members Use as raffle entries Referrals contests Folder PL-9006 Product: n/a Size: 9”x12” Personalization: None available-there are card holders in the inside folds Proposals Quote requests Benefit fairs/on sites Stationary PL-9008 Size: 8.5”x11” Personalization: None available Send with info on the program Use for letter to members Use to send Thank You or follow-up letter

Miscellaneous Item PL Number Audience Use Quote Sheets Product: Auto & Home Size: 8.5”x11” Personalization: None available Price: FREE Toolkit Location: Under “attract prospects, benefits plus, marketing to groups” Members As a PDF on the group website Print out and put in packets for benefit fairs, an onsite or meetings As a PDF attached to e-mail announcing onsite Print and bring to onsite to use to collect info for quotes