Success Stories January 2014 PM Durell James PM Durell James

“Nouveau Tavern Mixes It Up with Hennessy Black” Date & Location: January 15, 2014 Nouveau Tavern Chicago, Il Action: Kicked off the first Hennessy Black Mixology event with The A.K.A. Sorority Founder’s Day celebration at Nouveau Tavern 6 individual mixology stations were set up for Patrons to have an opportunity to create their own Hennessy Black specialty cocktail Head bartender Vince was trained by Hennessy Black Mixologist Justin Objective: To increase the consumer awareness of Hennessy Black and It’s versatility in creating cocktails Results: 24 different consumers had a chance to participate in creating their own cocktail, while others looked on Over the course of the evening 150 Hennessy Black cocktails were sold PM Durell James

“Nouveau Tavern Mixes It Up with Hennessy Black” Evite from Nouveau Tavern for the A.K.A.’s Founder’s Day Event PM Durell James