marketing trends for 2019

Contents marketing past, present, and future marketing based on customer experience & AI Trends for marketing Automated s to keep customers coming back Design trends innovations that could interest the customers Conclusion

marketing past, present, and future marketing over the years has evolved into a perfect medium for reaching the customers at the RIGHT time. When marketers can communicate with the RIGHT message, then it increases the brand loyalty among the customers further increasing the conversion rates The year will be known as the year of marketing via customer experiences and AI

marketing based on customer experience & AI The marketing based on customer experience- The marketing based on customer experience is one of the balanced approaches in achieving the objectives and goals of a brand by helping the customers to attain theirs. AI pushing the boundaries of marketing- Artificial intelligence can help in gaining personal insights, boosting collaborations, personalization on a higher level, and voice commands. Artificial intelligence+ customer experienced marketing = Increased Sales

Trends for marketing Blockchain for safe With more consumer awareness, a solution based on blockchain will help in keeping the mail safe. The end-to-end encrypted s will safeguard the messages, and nobody can get into the content of your mail. Humanization of the brand: With markets becoming more competitive, it has become a tough challenge to retain old customers. Humanization of the brand can help to a great extent, as customers will be able to relate with the brand. The emotional connection with your customer is necessary, as it makes them feel good and attracted to your brand. You can carry out this with the effective story-telling process.

Trends for marketing Collaboration: Marketing teams have been seeing an increase in size and budget where most of the people have started working on campaigns externally and internally. Collaboration is the biggest theme where teams have begun looking for new process and tools to become productive and flexible. The involvement of people in different campaigns will be pushing marketing services for more effective and productive collaboration. Interactive experience: The s will become more interactive for a two-way conversation than a one-sided approach. An interactive experience is necessary as consumers feel connected and familiar with the brand. Most of the consumers crave for personalized s so marketing will be developed for a better interactive experience. Targeted messages: The targeted messages based on the segmentation, personalization, and automation will be a short cut to connect with the audience.

Automated s to keep customers coming back Fresh leads and acquisitions motivate the customers but what about the customers who run away? Ways to focus on such customers: Automated s for customers who abandoned the shopping cart Re-engagement s Replenishment s for customers to inform about the refilled stock

Design trends Using animation more often which can be CSS animation or GIF Unique designs that do not involve template Using benefits of AMP for the mail Utilizing more real-time content Allowing machine learning for design and content Easier designs for the development and consumption Better designs for the darker mode s

innovations which could interest the customers Videos playing in the than on the website Products and features offered based on the purchased items Feature to buy via rather than visiting the website Inbox deciding what is essential and deleting irrelevant s A voice assistant that can speak the content of the mails Ability to see product ratings in the mail Getting offers based on the location Web-like experience in the only

Conclusion: marketing has been one of the affordable and efficient media for marketing communication. It helps in the best sales conversion, as the majority of the audience trust this service for providing complete information about the product or service. In the coming years, there will be new trends hitting the ground for making a delightful and satisfying customer experience. | | www.infoclutch.com | | www.infoclutch.com