Sales Tools Communication Catalog

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Presentation transcript:

Sales Tools Communication Catalog

Communication Catalog Contents Accessing marketing material Brochures Sell Sheets Sales Kits eCards Miscellaneous

Accessing Benefits Plus Marketing Materials Click on Sales & Marketing Tab Click on the Personal Insurance Toolkit Select find/order materials

Accessing Benefits Plus Marketing Materials Click “Order brochures and forms” to customize and order printed material Click “eCards” to choose one of many email templates Click “AdCreator” to create ads, flyers and eBrochures for Benefits Plus

Accessing Benefits Plus Marketing Materials Enter the PL number in the search box Click “Benefits Plus” to view available material by audience

Brochures Brochures PL Number Audience Use PL-9004 Product: Auto & Home (No Payroll Deduction) Size: 2 panel Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials” select “Order brochures and forms” Message: Outlines program benefits for association Associations Meeting handout Send in advance to educate on program prior to meeting Send with CL or EB renewal info Awareness piece and value prop for agents, their staff and prospects PL-12988 Product: Auto Only Personalization: Agency Name, Address, Phone, Fax, Email Message: Outlines program benefits for decision makers at an employer group. Employers PL-12991 Messaging: Outlines program benefits for decision makers at an association.

Sell Sheets Sell Sheet PL Number Audience Use PL-10456 Product: Auto & Home Size: 8.5”x11” Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials” select “Order brochures and forms” Messaging: Focus is on the auto product Employers Meeting handout Send in advance to educate on program prior to meeting Send with CL or EB renewal info Awareness piece and value prop for agents, their staff and prospects PL-12987 Product: Auto Only Personalization: Agency Name, Address, Phone, Fax, Email Messaging: Focus is on the home product PL-14272 Messaging: The benefits of the multi policy discount Credit Unions

Sales Kits Sales Kits PL Number Audience Use PL-12160 Product: Auto & Home Program Booklet Size: 8.5”x11” Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials” select “Order brochures and forms” Messaging: Highlights the strength of our claims department Employers Meeting handout Send in advance to educate on program prior to meeting Send with CL or EB renewal info Awareness piece and value prop for agents, their staff and prospects PL-14272 Messaging: Highlights the identity theft coverage Credit Unions

eCards Emails Messaging Audience Use Expand your benefits with Travelers Product: Auto & Home and Auto Only versions Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/ materials" select “eCards” Employers Send to CL and EB clients as a prospecting tool Personalization: Agency Name, Address, Phone, Fax, Email Toolkit Location: Under “find/order/materials” select “eCards” Credit Unions Associations

eCards Emails Messaging Audience Use Thank You Product: Auto & Home Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials” select “eCards” Employers Thank you to group contact after meeting Credit Union Associations

Miscellaneous Item PL Number Audience Use Folder PL-9006 Product: n/a Size: 9”x12” Personalization: None available-there are card holders in the inside folds Price: FREE Toolkit Location: Under “find/order/materials” select “Order brochures and forms” All Proposals, Quote requests Benefit fairs/on sites Stationary PL-9008 Size: 8.5”x11” Personalization: None available Send with info on the program Use for letter to employees or members Use to send Thank You or follow-up letter Communication Kit PL-12504 Product: Auto & Home Personalization: Agency Name, Address Bring to meetings to show variety of communication materials Send in renewal package along with sales kit and letter about program