Faculty and Staff Giving G. Goosby, 7/2019

Session content Approach and structure for multi-campus employee giving campaign Lessons learned at Georgia Southern post consolidation Session participant challenges, and success stories

Who is here? Stand-alone employee giving program? Staff driven or volunteer drive? New program or old program? Participation or Dollars? Both? Email and direct mail only? What else?

The announcement Source: Quinn, Christopher. “More Georgia university consolidation recommendations. Atlanta Journal Constitution. 9 January 2017

The announcement Source: Quinn, Christopher. “More Georgia university consolidation recommendations. Atlanta Journal Constitution. 9 January 2017

One University – Three campuses 2018-2019 The New Georgia Southern One University – Three campuses 2018-2019 Statesboro Campus – Students: 18,499 Employees: 2,584 Armstrong Campus – Students: 5,610 Employees: 617 Liberty Campus – Students: 501 Employees: 9

Campaign characteristics Georgia Southern University Strong brand, long-held tradition Department volunteer driven (100-110) Participation > Dollars raised Campus-wide event Armstrong State University New campaign Committee Driven

Changes and Challenges Name Timing (Fall to Spring) Multi-campus Faculty/Staff to Faculty, Staff, Students Challenges Policy changes Budget Morale

Rates by campaign year

Dollars by campaign year

First year goals Statesboro Campus: $149,740 Armstrong/Liberty Campus: $36,500 Pacesetters: $21,600   Total dollars: $207,840 Total donors: 1,797

Marketing timeline: June 2018 Letter to former campus volunteers August 2018 Postcard Digital signage September 2018 Volunteer recruitment November 2018 HR list clean up January 2019 Volunteer training/orientation February 7 – March 4 - Campus campaign February 14 - Faculty/staff appreciation video

Statesboro campus Informal Program Lunch Armstrong campus Formal Liberty Presentation

SUCCESS! :

“First year” results*: Pledge Amounts: Overall: $167,405.99 (-$47,067) Statesboro Campus: $160,772.99 Armstrong/Liberty Campus: $6,633.00   Number of Donors: Overall: 1,060 (33% participation, -23%) Statesboro Campus: 1,014 (39%) Armstrong/Liberty Campus: 46 (7%)

Looking ahead: Kickoff events or post-campaign events?   Kickoff events or post-campaign events? Shorter timeframe for campaign. (need urgency) Move the needle on participation through alumni employees Armstrong campus volunteers needed President and his cabinet Re-tool donor “thank you” messaging

And you?   Questions? Challenges? Success stories?

Director of Annual Giving, Georgia Southern University : SUCCESS! Gloria Morgan Goosby Director of Annual Giving, Georgia Southern University gtmorgan@georgiasouthern.edu