HENNESSY PUNCHES AND SANGRIAS in the NIGHT

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Presentation transcript:

HENNESSY PUNCHES AND SANGRIAS in the NIGHT

The Hennessy Punch Night Ritual in Las Vegas! Beautiful Delicious Hennessy is perfect in Sangria and Punch Social Magic

Insert Coin(s): Hennessy Black Ops Punch ($8/ served by the glass) can also be ordered by carafe at $40

Botero Supper Club: Sangria and Still Life with Watermelon punch ($72/ 64oz bowls) *variation of the White Peach Sangria w/ginger beer

XS: has 3 Hennessy Sangria’s on the Menu. White Peach ($250), Red Berry ($250) and Millionaire's Sangria ($300) 64oz pitchers

Tavernita Chicago: Hennessy VS in Sangria NOT ONLY VEGAS! Tavernita Chicago: Hennessy VS in Sangria Tavernita is used to entertain buyers and consumers that aren’t aware or hesitant about the mixability of VS. After tasting it, they are inspired to use for cocktails at their accounts. Katie at Lumen (top Hennessy club acct) is so in love with the Sangria, she tweets about it and uses a pic of her holding Hennessy in her social media profile 23 (9L) cases June 1. One case a week since they opened

7 SUCH SUCCESS LEAD TO FURTHER ACTIVATION AT TAVERNITA Weekend Sampling, Hennessy Sangria Pitchers, Co-Branded Step & Repeat, Flamenco Dancers Over 400 consumers sampled over a two-day period 70 PITCHERS OF HENNESSY SANGRIA AND 400 INDIVIDUAL GLASSES SOLD OVER FIRST WEEKEND! Sales from July 6 – 12 Total Red Sangria Glass = 636 items / $6,360 Gross Sales Total Red Sangria Pitchers =135 items / $5,400 Gross Sales Press mentions by: Cheeky Chicago, Metromix, Chicago Now, Eater Wire, Best of the Best Dining, Zagat Blog: Weekend Planner, and Urban Daddy. 7

on line and in restaurant promotion - email to 5,000 patrons

Press and Digital media Recap at Tavernita

Recipes in pdf file Hennessy Red Berry Sangria Hennessy White Peach Sangria Hennessy Millionaire’s Sangria Hennessy KO Punch Hennessy Strawberry Punch All recipes written for Hennessy Black but work well with VS