GLOBAL CHANNEL TRENDS, 2013 Shifting patterns in regional channel growth LOUISE HOWARTH May 2013 Senior Retail Analyst

Contents Introduction Overview Regions: Summary & Implications Western Europe Central & Eastern Europe North America Latin America Africa & Middle East Asia Pacific Oceania Summary & Implications

1. Introduction

1. Introduction Local consumer behaviour and market influences across the world are shaping channel trends in regional markets in different directions and at varying rates. Retailer and supplier strategies are moulded by such factors and, as a result, instead of a global strategy, there is a need to tailor approaches at the local level. This report looks to highlight key trends within regions which have been occurring over the last five years, as well as pull up opportunity channels for the future.

2. Global Overview