Benefits Plus® Auto and Home Insurance Program EMPLOYER COMMUNICATIONS CATALOG

Agenda Accessing marketing material Brochures Inserts Posters eCards AdCreator Miscellaneous

Click on Sales & Marketing Tab Accessing Benefits Plus Marketing Materials Click on Sales & Marketing Tab Select find/order materials Click on the Personal Insurance Toolkit Image

Accessing Benefits Plus Marketing Materials Click “Order brochures and forms” to customize and order printed material Click “eCards” to choose one of many email templates Click “AdCreator” to create ads, flyers and eBrochures for Benefits Plus

Accessing Benefits Plus Marketing Materials Enter the PL number in the search box Click “Benefits Plus” to view available material by audience

Brochures Brochures PL Number Audience Use PL-10455 Product: Auto & Home (No Payroll Deduction) Size: 2 panel Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials” select “Order brochures and forms” Message: Outlines program benefits for employees Employees Handout during meetings or onsite Insert in benefit mailing and new employee packets Leave behind in break rooms, HR office or lunchroom PL-9001 Product: Auto & Home (Payroll Deduction) Personalization: Agency Name, Address, Phone, Fax, Email Message: Outlines program benefits for employees with the payroll deduct billing option PL-12989 Product: Auto Only (No Payroll Deduction) Messaging: Outlines the program benefits for employees

Inserts Inserts PL Number Audience Use PL-8786 Product: Auto & Home Size: 8.5”x3.75” Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials’ select “Order brochures and forms” Messaging: The benefits of the multi policy discount Employees Payroll stuffer Mailbox stuffer Benefit mailing Desk drop PL-10448 Personalization: Agency Name, Address, Phone, Fax, Email Toolkit Location: Under “find/order/materials” select “Order brochures and forms” Messaging: Auto focus, with cross sell of other products on the back

Inserts Inserts PL Number Audience Use PL-10449 Product: Auto & Home Size: 8.5”x3.75” Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials’ select “Order brochures and forms” Messaging: Home focused, but does mention other products on the back of the insert Employees Payroll stuffer Mailbox stuffer Benefit mailing Desk drop PL-8787 Product: All with claim messaging Personalization: Agency Name, Address, Phone, Fax, Email Toolkit Location: Under “find/order/materials” select “Order brochures and forms” Messaging: Highlights our claims service and lists all products PL-10447 Product: All with identity theft callout Messaging: Highlights the identity theft coverage

Inserts Inserts PL Number Audience Use PL-12140 Product: Auto & Home Size: 8.5”x3.75” Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials’ select “Order brochures and forms” Messaging: Highlights the overall benefit of the program Employees Payroll stuffer Mailbox stuffer Benefit mailing Desk drop PL-12986 Product: Auto Only Personalization: Agency Name, Address, Phone, Fax, Email Toolkit Location: Under “find/order/materials” select “Order brochures and forms” Messaging: Auto Insurance with special program rates PL-12990 Messaging: Highlights the portability of auto only benefit

eCards Emails Messaging Audience Use Save money with this new benefit Product: Auto & Home Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/ materials" select “eCards” Employees Announce new auto and home insurance benefit to employees Selling auto to employees Product: Auto Personalization: Agency Name, Address, Phone, Fax, Email Toolkit Location: Under “find/order/materials” select “eCards” Promote potential auto insurance savings Quote Follow-up to employees Follow-up on quotes done for employees

Posters Posters PL Number Audience Use PL-9011 Product: Auto & Home Size: 11”x17” Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE Toolkit Location: Under “find/order/materials’ select “Order brochures and forms” Messaging: Promotes auto and home products and program savings Employees Post in break rooms or other highly trafficked locations Table top display for on sites PL-12992 Product: Auto Only Personalization: Agency Name, Address, Phone, Fax, Email Toolkit Location: Under “find/order/materials” select “Order brochures and forms” Messaging: Promotes auto only and program savings

AdCreator Campaigns Specifications Audience Use Product: Auto & Home Size: 4.5”x5.5”, 8.5”x5.5”, 8.5”x11” Personalization: Agency Name, Address, Phone, Fax, Email Price: FREE (electronic PDF only) Toolkit Location: Under “find/order/materials” select “AdCreator” Messaging: Highlights benefits of the program and the multi policy discount. Employees Post in break rooms or other highly trafficked locations Table top display for on sites Resize to place in newsletters Attach to an email Desk drop Product: Auto Personalization: Agency Name, Address, Phone, Fax, Email Messaging: Highlights benefits of the program for groups with an auto only product offered. Messaging: Highlights benefits of the program and emphasizing having the right protection.

Miscellaneous Item PL Number Audience Use Business Reply Folder Product: Auto & Home Size: 5 1/2 x7 1/4" Personalization: Agency Name, Address Price: FREE Toolkit Location: Under “find/order/materials” select “Order brochures and forms” Employees Leave in break/lunch rooms Use as raffle entries Referrals contests Folder PL-9006 Product: n/a Size: 9”x12” Personalization: None available-there are card holders in the inside folds Proposals Quote requests Benefit fairs/on sites Stationary PL-9008 Size: 8.5”x 11” Personalization: None available Send with info on the program Use for letter to employees, Use to send Thank You or follow-up letter

Miscellaneous Item PL Number Audience Use Postcard Quote Sheets Product: Auto & Home Size: 8.5”x 5.5” Personalization: Agency Name, Address Price: FREE Toolkit Location: Under “find/order/materials’ select “Order brochures and forms” Messaging: Highlights general benefits of the program Employees Post in break rooms or other highly trafficked locations Table top display for on sites Resize to place in newsletters Attach to an email Desk drop Quote Sheets Size: 8.5”x11” Personalization: None available Toolkit Location: Under “attract prospects”, select “Benefits Plus”, located under “marketing to groups” As a PDF on the group website Print out and put in packets for benefit fairs, an onsite or meetings As a PDF attached to email announcing onsite Print and bring to onsite to use to collect info for quotes